Masterclass in Mobile search at City

This one day Masterclass will provide participants with an end-to-end
analysis of the current state and development of the rapidly growing
market for mobile search. Use of mobile search tools on operator portals
in the UK increased by a third from 2006-7 according to M:Media, and
forecasts from eMarketer suggest a further doubling of W.European users by
2011 making it one of the most rapidly growing mobile services. With
mobile search offerings already established through mobile operator
portals and as downloadable smartphone applications from Yahoo, Microsoft
and Google there is a widespread interest in capturing the attention and
revenue of the mobile user.

However, the opportunities in this area require an understanding of a
sophisticated technological environment and complex value chain. How do
the underlying search technologies work and to what are they sensitive? In
mobile search context is critical but what types of positioning/ presence
should be offered for each kind of mobile search proposition? Do the
mobile offerings from the 'big three' really work, and who are the
startups that have compelling new propositions? Is the mobile content
'fit-for-purpose', and how do you extract 'local' content from the web?
How do you monetise mobile search- is branded content better than mobile
advertising? The search is still on for the winning formula: this
Masterclass will bring together specialists in search technologies with
world leading business analysts to bring you comprehensive advice on the
present and future of mobile search.

This Masterclass is designed for all those seeking to understand mobile
search better, whether in R&D or in business development. It will be
accessible to all those with an interest in mobile search and taught by
experienced presenters with research and commercial experience, including:

Professor Jonathan Raper, Editor of the Journal of Location Based Services
and CEO of Placr Ltd

Dr David Mountain, Lecturer and Technical Director of Placr Ltd

Dr Ayse G=F6ker, Lecturer and Director of Ambiesense Ltd.

Andrew Grill, General Manager, Sales & Business Development, Seeker
Wireless=20

More details can be found on:

http://isblogs.soi.city.ac.uk/staff/raper/archives/2008/07/masterclass_in.h=
tml

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!     Dr. A. MacFarlane, Senior Lecturer, Room A304E,     !
!       Centre for Interactive Systems Research           !
! Dept. Of Information Science,  City University London   !
!         Northampton Square, LONDON EC1V 0HB             !
!   Tel:+44 (0)20 7040 8386   Fax:+44 (0)20 7040 8584     !
!       URL: http://www.soi.city.ac.uk/~andym/            !
!       Blog: http://unix-spiders.blogspot.com/           !
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