Best way to create daily SNAPSHOT updates in autoupdate center?

My project currently makes a ZIP package available to users which is updated whenever I push changes to github. I recently started deploying autoupdate artifacts along with the ZIP, but the application doesn't pick them up unless I bump the module versions as well.

Is there a way to get autoupdate to use the "releasedate" in addition to the "OpenIDE-Module-Specification-Version" to indicate that an NBM should be updated?