Re: OT: Ads on OfB.biz (Help Decide About New Format)

On Sunday 14 September 2003 2:16 am, Timothy R. Butler wrote:
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> I'm testing a new type of advert on Open for Business. It's a bit different
> than what most web sites are using, although Yahoo (and I also hear Salon)
> has used something similar for awhile.
>
> It's called in interstitial. Here's what it does: when you click on a
> interstitial related link, before you get to that link, you get a full page
> ad for 10 seconds. Unlike a popup or popunder the interstitial does not
> launch a separate window, and each interstitial allows you to skip over it
> in less than 10 seconds if you click "skip."

Regardless of my personal opinion of advertising or of this particular form of 
advertising, I do think that a potential problem is that readers will become 
confused and end up leaving the site.

> So, waddaya think? Your feedback will help me decide whether this is a good
> thing (tm) or a bad thing. Another question: if interstitials eventually
> meant that there were no other ads, or very few ads, on the pages in
> between them, would your view of them change?

I find the other advertising much less intrusive, although I expect it also 
pays less.

-- 
Dan.

DISCLAIMER: Please do not take my statements wildly out of context and 
attribute to me opinions which I do not hold.

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