KDE PIM marketing

Heya all,

I don't think I am subscribed to the KDE PIMsters list so I hope Cornelius is 
willing to forward this to them so they know what's going on... :D


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As you might have read in the dot story, the KDE PIM team has discussed 
marketing at the Osnabrück meeting.

A few of the results are relevant for -promo so I promised to mail you ;-)

Please see
http://community.kde.org/KDE_PIM/Meetings/Osnabrueck_10 under the marketing 
header.

In short, KDE PIM 4.7 was the first real release of the 'new' KDE PIM since 
the KDE 3 times. It took a long time to get it out, indeed longer than 
expected. The stop-gap measures were not exactly great and resulted in many 
complaints. Meanwhile, the marketing team tried to keep the spirit up - being 
a tad too positive, perhaps... The result was that the 4.7 release, which 
would have needed some patience and understanding, instead resulted in many 
people giving up on KDE PIM.

That is sad, as in the 6 months after that release, a HUGE number of issues 
has been fixed. The KDE PIM team now actually needs quality bug reports - but 
is unfortunately flooded with lots of complaints. What needs to happen is that 
we need our KDE Community to start using and testing KDE PIM again; AND we 
need help bug triaging.

Last but not least, we need to change our communication, make clear that 4.7 
was our FIRST release and the hurt of the huge re-factoring is behind us: it's 
upwards from now on.

The plan is:
1. We should stop pushing technical terms like "Akonadi" and "Nepomuk" to 
users. Work has already been put in to eradicate those terms from the UI but 
we need to do the same in our communication. These terms have not only gotten 
a very bad rep but are confusing too. Lets keep it simple: we have the KDE PIM 
UI's like Kontact Mail and Kontact Address book and the KDE PIM backend.

2. We need to communicate that KDE PIM has finally started fresh and is ready 
for testing; and needs help bug triaging!

3. And we need to tell the big story, the how and what of what we did. For 
that, see the graphic here:
http://dl.dropbox.com/u/29347181/KDE%20PIM.svg
http://dl.dropbox.com/u/29347181/KDE%20PIM%20big.png
http://dl.dropbox.com/u/29347181/KDE%20PIM_small.png

(They are in the "history of KDE PIM" in the wiki, atm, and can/should be used 
in future stories)

The plan is:
1. Change the wiki pages to reflect 1 (done)
2. Let you guys & girls know (hereby done)
3. find a good time to do a big 'call for help' for 2 and do it
4. write articles to address myths around KDE PIM (eg about memory usage, 
speed, stability, mail loss etc)

I have started working on 3 but help is needed with 4. That needs benchmarking 
and the like...

/Jos


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