Re: Gwenview mockup in 4.10 announcement screenshot

On Thu, Feb 7, 2013 at 4:25 AM, Aurélien Gâteau <[email protected]> wrote:
> On Thu, 07 Feb 2013 11:18:36 +0000, Nuno Pinheiro wrote:
>>
>> A Quarta, 6 de Fevereiro de 2013 17:55:12 Aurélien Gâteau escreveu:
>>>
>>> Hi,
>>>
>>> The screenshot used in KDE SC 4.10 announcement is wrong:
>>>
>>>    http://www.kde.org/announcements/4.10/screenshots/plasma-4.10.png
>>>
>>> The window in the center is a mockup of Gwenview created by Nuno. It
>>> bares very little ressemblance with what we just released.
>>>
>>> Why was a mockup used here?!? Could you please replace it with a real
>>> screenshot? I don't want to have to explain to users that no, Gwenview
>>> 4.10 does not look like this at all.

Maybe more effective to explain to anyone who asks (would be
interesting to know more about anyone who actually does that) that it
is eye-catching and attractive, done by an artist using the latest Qt
Quick technology to make something pretty. Qt Quick (and QML) are
major features of what 4.10 is all about.

Anyone wondering about Gwenview can visit
http://kde.org/announcements/4.10/applications.php for some 4.10 news
about it. That screenshot shows Gwenview on the titlebar and
represents Gwenview as it really is.


>>>
>>> The screenshot doesn't have to feature Gwenview, it just needs to look
>>> like what we actually ship.
>>>
>>> Aurélien
>>>
>>
>> It not an mock up its an qml app :) you know that :D
>
>
> Ask for it to be included in KDE SC, then. Then it will make sense to
> showcase it in release screenshots.
>
>
>> Aurélien its marketing its all marketing that is obviously a non existing
>> desktop  using a non existing plasma theme btw  on a non existing
>> screen-size,
>> its just an illustration for maximum positive impact.
>
>
> Shouldn't we stay away from those kind of dirty marketing tricks? It
> just feels wrong.
>
> Aurélien
>

Nuno was public about his intention to go "Back to Basics". He shared
several versions of different computer form factors. My sense was that
he was proposing things to respond to the market, thinking about
marketing.

This is not a dirty marketing trick. It functions well to show readers
something interesting and to call attention to the rest of the
announcement, including the general announcement and one for each of
the parts of the Software Compilation. The fundamental marketing
question is "What are we trying to accomplish with this series of
announcements?" In my view, the answer is bigger than showcasing only
those applications that are available now.

There is nothing in that screenshot simulation that indicates that it
is a specific KDE application.

Dirty marketing tricks are intended to cheat. Few people would think
that they could get exactly and specifically what that image promises.
Anyone who feels cheated after reading the general announcement and
the ones for each part of the Software Compilation is loony tunes,
nuts, someone who is angry looking for a reason. The announcements are
loaded with specific information, including links to maintainer
blogsites where appropriate (such as yours in the Gwenview section).

From a marketing and announcement point of view, that image really
works. In fact, the more I see it, the better I like it. Now that I
think more about the backstory, it's even more inspiring. "A guy who
makes pretty pictures can program something like that?" "Yeah. That's
where KDE is going, and you too can go along."

These announcements do a remarkable job of presenting the latest from
KDE. Many people pulled from many resources to gather information.
Quite a bit of thought was given to how best to formulate and present
the goodies. The process and coordination for this announcement was
exceptional, the best yet. And all that takes place on top of amazing
work that developers, testers do to provide exceptional software. This
announcement and all that it represents provide exceptional value to
end-users. There's nothing wrong here.

Carl

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