Re: LinuxCon Europe

On Fri, Jul 26, 2013 at 11:33 AM, Thiago Macieira <[email protected]> wrote:
> On sexta-feira, 26 de julho de 2013 16:15:14, John Layt wrote:
>> On 26 July 2013 15:54, Jonathan Riddell <[email protected]> wrote:
>> > I need to know how to put on a good show, any tips?  I don't even know
>> > who the audience of LinuxCon is likely to be, will they want suits and
>> > corporate speak or t-shirts and hacker speak?

Noting Thiago's distinctions between Linuxcon-us and Linuxcon-Europe.
I've been to several Linuxcons, including having a KDE booth at the
last one in San Diego.

It is billed as the premier event related to Linux. So there are
plenty of tech people--Torvalds and Kroah-Hartman are quite visible.
There are also quite a few "ties" (dressed business casual) who are
trying to get in on the Linux craze. Marketing hype people. People who
have developed something with Linux and need the exposure.

I like John Layt's suggestions. Talking about KDE's governance and
community are probably not going to resonate with the audience. They
are more likely to be looking for business opportunities, investment
leverage, Linux leverage. The last is why deployments in Munich and
Brazil are likely winners.

It doesn't matter what kind of person--tech or promo--staffs the
booth. Each has a story to tell. What I recall from LinuxCon San Diego
is how many people reported being KDE users (kinda like old home week
for KDE users) and how many people wanted to know how to get KDE.

I particularly like John's Qt suggestion. The research that Jos and I
did in preparation for a KDE marketing presentation at Akademy showed
that there is a lot of fertile ground in the area of KDE's
contributions to Qt. While it's not Linux--the obvious subject of the
conference, it has substantial advantages for the audience, and KDE
represents a powerful force in Qt community licensing. We really need
to get that message out.

Carl


>>
>> If it's anything like the US one then it's more weighted towards the
>> corporate/professional users of Linux, not quite a suit-wearing event
>> but not shorts and flip-flops either.  Business casual I think they
>> call it :-)
>
> Europe is a little different, but you're still going to have the majority of
> the audience be "professional users".
>
> The European event attracts more companies, but smaller companies. Think of Qt
> Developer Days Europe vs US. Also, please mind you that LinuxCon Europe has
> several other events co-hosted, including Embedded Linux Conference Europe and
> the Kernel Summit.
>
> --
> Thiago Macieira - thiago (AT) macieira.info - thiago (AT) kde.org
>    Software Architect - Intel Open Source Technology Center
>       PGP/GPG: 0x6EF45358; fingerprint:
>       E067 918B B660 DBD1 105C  966C 33F5 F005 6EF4 5358
>
>
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