Re: Plasma Next promo material

Hey,

On Monday 17 February 2014 16:50:17 Jens Reuterberg wrote:
> The issue to be considered about Plasma, Frameworks 5 and things like Baloo
> is that we are a tad in the 11th hour here.
> 
> So whatever we do have to be done quickly, decided even faster and
> implemented by all. Which is the nasty bit. The upside with Plasma Next is
> that there actually is a real chance to rebrand things and that can spill
> over to other areas (Like Frameworks).

Yep, always the way, unfortunately. We should start planning for KF6 ;-)
 
> The downside is that if we do that then the tie between
> KDE/Frameworks/Plasma will get even stronger... so its not a total victory
> or anything.
> 
> The "catch phrase" thing for KDE is a good thing. We where planning along
> those lines for Plasma promo but its better KDE has one (we can't have catch
> phrases for both that would be kinda cheesy :) )

Yep, either could work, but I agree both would be overkill
 
> "Know, Discover, Everything"?

This one sounds wrong to me, I think it's because it is verb, verb, noun

> "Know, Dream, Explore"?

That could work for me.

> (why does english have so few words beginning with K? Random scroll on this
> page brought up "Kidney Failure" which is hardly inspiring
> http://www.crosswordsolver.org/k-words )

Hehe, we could always go with a German phrase ;-) That's often used by 
marketing types in the English speaking world to indicate quality/technical 
stuff - vorsprung durch technik; das auto (yes, I'm joking here...)

If we want to go forward with this kind of idea, what's the best option - an 
etherpad or wiki page to collect a few ideas and then choose one? It's 
probably not mailing list friendly....

Cheers,
Stu

 
> On Monday 17 February 2014 15.37.37 Stuart Jarvis wrote:
> > On Monday 17 February 2014 15:40:14 Jos Poortvliet wrote:
> > > On Saturday 15 February 2014 13:07:05 Jens Reuterberg wrote:
> > > > I will have to get going now (been working all morning and need a
> > > > break)
> > > > but there are some rather interesting ideas for KF5 logos (sketches
> > > > exists
> > > > we just need to pick three out) there is also a rather interesting
> > > > debate
> > > > to be had with everyone in Promo concerning unification of visuals in
> > > > PR
> > > > and marketing.
> > 
> > That's cool - I think an important part of this effort (and pushing on
> > with
> > the 'rebranding' from a few years ago now that we're /really/ separating
> > stuff) is strengthening the brands for Frameworks 5 and Plasma as distinct
> > entities.
> > 
> > > > One idea for Plasma was to create a campaign using the hashtag
> > > > #PlasmaByKDE
> > > > to promote not only the CORRECT name and the difference between "KDE"
> > > > and
> > > > "Plasma" but also to tie into emotional cues and soft values to better
> > > > promote Plasma instead of resting only on technical specs.
> > > 
> > > Nice idea, yes.
> > 
> > +1
> > 
> > Another potential thing to think about is 'KDE'. We see this as the
> > community, the umbrella brand... But a lot of people still think 'K
> > Desktop
> > Environment'. Can we perhaps start to tease out some other meanings for
> > the
> > letters? As one (throw-away, from a couple of minutes of thought) example:
> > 
> > KDE: Know. Do. Explore.
> > (We know [lots of stuff about Qt, coding, free software], we do [we get it
> > done, don't just discuss it forever], we explore [we try new stuff and
> > always improve the software] - we are KDE)
> > 
> > I'm sure we can come up with something better, but how about we try to
> > push
> > into 'KDE' values about what we, as a community, stand for? In usage, I'd
> > be thinking about some similar approach to use of Fedora's 4 'F's:
> > Freedom, Friends, Features, First [1] (not that I love that one,
> > personally), but something better could be used in our home page banners,
> > about KDE pages etc...
> > 
> > 
> > Cheers,
> > Stu
> > 
> > 
> > [1] See, e.g. bottom of home page: http://fedoraproject.org/
> > 
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