Re: Article about Baloo

On Tuesday 18 February 2014 15:34:46 Jens Reuterberg wrote:
> The issue with Baloo/Nepumuk and none-branding is that this is done under
> the assumptions that people who are on the receiving end of a
> communication are passive receptors for that information. Which isn't
> true.
> 
> I understand the wish to keep it "behind the scenes" but it hasn't worked.
> Either you ignore naming it at all - calling it a long and bothering number
> string signaling that this information is irrelevant OR you accept that
> information can't be controlled like that - the receiver of information is
> neither passive, nor a homogeneous crowd for which a blanket statement
> will have the exact same intended effect.
> 
> Further considering the spread of information leaving it to a technical
> note is perhaps admirable from an ideological stand-point (we don't care
> what you think, this is the best tech never mind the communication) but in
> practice the effects are devastating.
> Nepomuk is a known name - Baloo as a term is noticed and we can either
> pretend it didn't happen or accept it and roll with the punches a tad.
> 
> Personally I think this is a golden opportunity.
> 
> With the switch from Plasma to "Plasma Next" (or "Plasma by KDE" or just
> "Plasma") we can start hammering in KDE's rather unique selling points.
> Technological prowess. Attention to the backend stuff. An ascetic attitude
> to visual to better benefit the practical side (even if that's not true,
> its still a feasible selling point).
> 
> By using backend things and technical details as a hook for marketing we
> have an already existing branding that is well know, well spread and well
> founded - by making it publically accessible, actively try to work with
> explaining it or rather explaining the emotional, soft values, behind them
> - we can make the infospread of them a benefit instead of an issue.
> 
> Let the trolls have a field day - let them go insane in the forums. As long
> as anyones slap-dash googling of the phrase leads to a lovelly
> infographic, a short teaser trailer, a well written text and a positive
> message all the trolls do is do our marketing for us. We shape the message
> and they blurt it out.
> 
> Sry for wall-of-text

You just love the attention, huh. There's a word for that, but it ain't nice.

:P

(yes, this is a joke, just for those onlookers who are not 100% sure)


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