On the upcoming app release and a change in the announcement strategy

Hello Fellow Promoers,

We recently received the list of "noteworthy" changes for the 20.12.3 apps 
release:

https://phabricator.kde.org/P666#2746

I will pre-empt by saying that the cumulative correction of small bugs is 
tremendously important and, over time, what makes using KDE software such a 
satisfactory experience.

However, reporting on them in isolation to the public has proven to be 
literally counterproductive. For one, putting the effort into writing an 
announcement about these changes is far greater than any PR benefit we derive 
from informing about fixes to bugs that most people won't even have ever 
noticed. 

Then there is the matter "follower fatigue", a real thing we have experienced 
first-hand: this happens when we overpost and lose followers because we are 
flooding their feeds with trivial things.

Just by posting this, we are not overposting, of course, but it is better to 
have consistent criteria in which we post stuff that is useful and/or 
interesting for our followers -- and this is neither.

Besides, we have a lot of stuff coming up worth reporting about: FOSDEM, annual 
report, Plasma 5.21, new projects incorporated into KDE, collaborations with 
other projects, etc..

Getting back to the apps announcements and the proposal supported by some 
people to spacing app announcements more, I say we give this one pass  and 
instead we take on the task of setting up a calendar for big app 
announcements, like we do for Plasma.

My proposal is to do a big announcement for apps midway between Plasma version 
announcements. That way we would have complementary tent-pole announcements 
every two months and it places the next apps announcement somewhere mid-April.

Thoughts?

Cheers

Paul
-- 
Promotion & Communication

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