Re: Logo redesign proposal

Hi Midna,

Thanks for your design. I do like it. And yes, this mailing list is fine.

We aren't necessarily unhappy with the current logo. We do get feedback,
from time to time, that the logo (and even the name Groovy) can seem
strange at first, and then people seem to get used to it, and often grow to
like it. And it does seem to have reasonable brand recognition for folks
who have been in the industry for a while.

Having said that, most of our community is open minded and if we believed a
new logo would be better for the language, we could probably navigate such
a change. We'd probably open it up to see if anyone else had candidate new
logos and then run some kind of poll.

The timing of your suggestion however, isn't ideal. The ASF itself is
currently contemplating a logo change[1]. They might move away from logos
containing the word "Apache" and maybe use "ASF" instead, or they might
produce a new image that we might want to include or be inspired from. I
don't want you to feel discouraged, but perhaps in 6 months time we'll know
whether the ASF process is something that might alter our thinking about
logos. If we do get to that point, I do hope you would submit your proposal
(or a revamp by then if we know more) for consideration.

Cheers, Paul.
P.S. I attached a "low quality" logo (all I found quickly) that is
sometimes used in IDEs.

[1]https://news.apache.org/foundation/entry/evolving-the-asf-brand


On Fri, Feb 28, 2025 at 10:55 AM midnaw <[email protected]> wrote:

>
> Hello! I'm new to mailing lists in general, so please tell me if I'm putting this in the wrong place
> or otherwise misusing the list.
>
>
> I've designed and would like to propose an alternate logo for Groovy. It's a very nice programming
>
> language that satisfies all of my gripes with Java, but the logo gave me a bit of pause when deciding
>
> whether or not to learn it. Having spent some time with the language, the current logo is charming,
>
> and definitely screams 'groovy!' but I don't feel it translates well into an icon (for things like
>
> IDEs) and I feel it's also a bit jagged (the lines feel a bit too thick, for example.)
>
>
> I've attached a PDF with my design. I can tweak it if you'd like, and I really don't mind criticism
>
> (so long as it is constructive.) I like designing things, but I am by no means a professional designer.
>
>
> If the attachment isn't present, I've also uploaded it to Codeberg, where it is accessible here:
>
>
> https://codeberg.org/midna/bin/src/branch/main/GroovyLogo.pdf
>
>
> I'm not sure what terms would be necessary for this to become the new project logo, but if anyone does,
>
> please let me know. I also don't expect this to replace the project logo, since people tend to grow
> attached to them and I myself have been frustrated at redesigns like this.
>
> -MW
> [email protected]
>