Re: Suggesting tiles by region with finer granularity than country

I think its hard to answer the question about appropriate granularity
without out looking at the larger context.

You've made the assertion that "Tracking is complex and overloaded term"
and that what tiles is doing "shouldn't be considered tracking."

I think those the assumptions to be looking at and examining.

The current ad network mechanism use a variety of techniques to target
content to specific users.

It would be great to outline those, then show places where tiles matches or
differs from those techniques.

What's the level of location targeting that are used in a sample of Ad
network targeting?  I'm guessing the ad networks ad tracking and targeting
systems are trying to get as specific and precise as possible on location
since that delivers the highest value for them.  Maybe it delivers the
highest value for users as well, but that value may, or may not, be
delivered based on the they kind of tile content they are looking at or
interested in.

If one of the things we were trying to do is to put users in more control
over what data gets shared with advertizing networks and what does not then
we ought to be looking at ways to put user in decision path for the
location questions that you are asking.    It gets complicated in the UI
but have we thought about ways the user can share their choice about what
level of location precision gets shared with the tiles system, or maybe
inffering this from other location precision selections they might have
made?  We are doing that in other places in the UI with the location API.
Maybe if a user always answers yes to the "this page wants to know you
location?" question then we can assume tiles can get very precise.

If the new tile page wants to comply with the location API then maybe it
should be asking the "this page wants to know you location?" question.

-chofmann




On Thu, Apr 23, 2015 at 11:22 AM, Ed Lee <[email protected]> wrote:

> [ For context around Suggested Tiles, please read
> http://ed.agadak.net/2015/04/whys-and-hows-of-suggested-tiles ]
>
> So far Tiles have been served to users at a country level. This is good
> enough for content that should reach a broad audience, but this also
> prevents us from providing highly relevant content to smaller audiences.
>
> For example, if we want to suggest a Mozilla recruiting tile to developers
> for our San Francisco / Mountain View offices, right now we would have to
> show it to all developers in the US. This would probably lead to
> disappointment for people interested in working remotely from other states
> to only find out the position is local.
>
> We're planning on using finer granularity, and we're curious to hear
> people's thoughts on what's the appropriate level as there's potential
> privacy concerns.
>
> One proposal is state level for USA. The smallest state by population is
> around 600k people for Wyoming [1]. There's 50 states, but that might not
> be the right granularity either as large states like California could be
> split into northern and southern audiences. Another issue is metropolitan
> areas near borders such as New York can span several portions of multiple
> states.
>
> Another proposal is Designated Market Area (DMA), which I believe was
> created to address the above states concerns and has already been widely
> used. There's 210 of these with sizes that vary from very large nearing 20m
> for New York [2] down to Glendive, MT with 10k.
>
> For either proposal, we don't need to use all states or DMAs. For example,
> if we determine a minimum audience size of 1m, we can use some of the
> larger ones and skip the smaller ones.
>
> Do people have suggestions on what's the appropriate granularity?
>
> Ed Lee
>
> [1]
> http://en.wikipedia.org/wiki/List_of_U.S._states_and_territories_by_population
> [2] http://www.tvb.org/markets_stations#!id=137&type=market
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