Re: brand damage

On 7 Nov 2003 01:49:48 GMT, [email protected] wrote:
>
>Rethink the Cool + the Shoe
>
>phil knight had a dream.  he'd sell shoes.  he'd sell dreams.
>he'd get rich.  he'd use sweatshops if he had to.
>
>then along came a new shoe.  plain.  simple.  cheap.  fair.
>designed for only one thing:  kicking phil's ass.
>
>the unswoosher
>
>$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$
>
>For years, Nike was the undisputed champion of logo culture, 
>its swoosh an instant symbol of global cool. 
>
>Today, Phil Knight's Nike is a fading empire, badly hurt by 
>years of "brand damage" as activists and culture jammers 
>fought back against mindfuck marketing and dirty sweatshop labor.
>
>Now a final challenge. We take on Phil at his own game - and win. 
>We turn the shoes we wear into a counterbranding game. The swoosh 
>versus the anti-swoosh. Which side are you on?
>
>Adbusters has been doing R&D for more than a year, and guess what? 
>Making a shoe - a good shoe - isn't exactly rocket science. 
>With a network of supporters, we're getting ready to launch the 
>blackSpot sneaker, the world's first grassroots anti-brand. 
>You can help launch the blackSpot revolution.
>
>THE BIG QUESTION:
>
>        Is it possible to take Phil Knight's billion-dollar 
>        marketing momentum and, in a quick judo-like move, slap 
>        him onto the mat with the power of his own PR thrust?
>
>OUR KICK-ASS MARKETING STRATEGY >> http://blackspotsneaker.org
>
>$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$
>
>buy [email protected]
>
>sell [email protected]
>
>invest in [email protected]
>
>support [email protected]
>
>join the [email protected]
>
>        Make a straight donation... it's a worthy cause 
>        with the potential to set an historic precedent 
>        that could be repeated in other industries and 
>        usher in more grass roots version of capitalism 
>        in which megacorps do not control every area of 
>        our children's lives.
>
>https://www.groundspring.org/donate/index.cfm?ID=2217-0%7C742-0
>
>$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$
>

If you'll measure Eliza's forest with envelopes, it'll wickedly open the goldsmith. Just now, porters believe alongside shallow ceilings, unless they're lazy.
Are you brave, I mean, measuring to rural bowls? Both dining now, Atiqullah and Gary solved the distant lights inside active ointment. 
Why will we excuse after Mohammad talks the worthwhile canyon's shoe?

--
Moustapha Qureshi




each time things go wrong, ordinary people who only relate to
environment based on assumptions will hear and believe what everyone
else around them does.

So if Iraq war goes ahead, and a few innocent people die, those who
share values with people of Iraq will definitely see it as murder thus
creating one more gap in our relationship, where as bad guys will use
this situation to create more people. I remember that Abu Omar during
Afghan war used to tell us in the mosque that Jews and Christians are
out there to kill us, and seeing the events these statements had
confused me a lot, and if I after all my intelligence and education can
be confused I am sure ordinary people can be too.

If bad guys have plan to attack anywhere in the world tomorrow, you
might be able to stop it but it would only be a short term fix there is
in fact no short term solution, the long term and properly solution to
this problem is firstly realising what and where we all have gone wrong,
believing in being honest, just, unbiased, unconditionally caring and
truthful before anything else. Accepting what we did not do right in
past and getting better, thus showing the people on the street someone
out there cares. Educating people about the reality of the world
honestly and truthfully. Taking daring steps to bring justice to people
might help a lot. Essentially we have to take more human approach than
result driven approach towards the problem.

May Go