address bar 'improvement'

stop giving us this 'upgraded address bar' improvement.  If the website is 'www.youtube.com' I don't need this little blurb saying 'this is youtube' or... this is 'X website' I'm typing in.  

I know what website i'm going to... I don't need this telling me what I'm doing.  I hate having to try and find 'add-ons' that remove this 'functionality' upgrade you guys think we are so stupid that we don't know where we are going.  

IF your so set on telling us 'where we want to go', then please, if you want to keep that, please, give us an option to turn it off.