Re: [Xiph-Advocacy] The Main Page of SOM

Ivo Emanuel Gonçalves wrote:
> Regarding your first question, no, we should avoid being too
> technical.  Maybe a bit, but not much.  I think it was Lucas who once
> told me that people today(!) still find it hard to spell MP3, much
> less know what it is exactly.  It just works, you know, more or less
> like DVDs.  "It plays those neat pirate songs of Christina Aguilera
> that I just downloaded".  This is our audience.  They don't care about
> freedom.  They don't care about patents.  So it is very difficult to
> deal with the audience, but if we don't try we get booo'd.
> 
> So, generally speaking, the best argument has to be the pratical one.
> The quality.  Ease of sharing it over the Web (when HTML 5 browsers
> start showing up).  Maybe talk a bit of Free Culture, though not much,
> or the audience loses interest.

Will be a tough job. I just thought "let's explain an MP3 alternative
to people who don't understand MP3". Ouch. While you mention quality it's
once again hard to explain without flaming WMA and Apple Lossless
which is quite technical again. It seems like you are more optimistic
than me so I suggest you write down as much ideas as possible in
a very raw format and I'll help with filtering out and structuring after.



Sebastian