Kак прoвести маркeтинговые ucс ледoвания на прeдпpuятияx B2B нмлчк

"ц╚ц│ц▀ ц░ц▓ц▐ц≈ц┘ц⌠ц■ц┴ ц█ц│ц▓ц▀ц┘ц■ц┴ц▌ц┤ц▐ц≈ц≥ц┘ ц┴ц⌠ц⌠ц▄ц┘ц└ц▐ц≈ц│ц▌ц┴ц▒ ц▌ц│
ц░ц▓ц┘ц└ц░ц▓ц┴ц▒ц■ц┴ц┴,

ц▓ц│ц┌ц▐ц■ц│ц─ц²ц┘ц█ ц▌ц│ ц▓ц≥ц▌ц▀ц┘ ц■ц▐ц≈ц│ц▓ц▐ц≈ ц┴ ц∙ц⌠ц▄ц∙ц┤
ц░ц▓ц▐ц┴ц ц≈ц▐ц└ц⌠ц■ц≈ц┘ц▌ц▌ц▐ц┤ц▐ ц▌ц│ц ц▌ц│ц·ц┘ц▌ц┴ц▒ (ц╥2ц╥)?"

7 - 8 ц└ц┘ц▀ц│ц┌ц▓ц▒
2004 ц┤ц▐ц└ц│

цЁц┘ц█ц┴ц▌ц│ц▓-
ц░ц▓ц│ц▀ц■ц┴ц▀ц∙ц█ ц░ц▓ц┘ц└ц▌ц│ц ц▌ц│ц·ц┘ц▌ ц└ц▄ц▒ ц▌ц│ц·ц│ц▄ц≤ц▌ц┴ц▀ц▐ц≈ ц▐ц■ц└ц┘ц▄ц▐ц≈ ц█ц│ц▓ц▀ц┘ц■ц┴ц▌ц┤ц│ ц┴
ц┴ц┬ ц ц│ц█ц┘ц⌠ц■ц┴ц■ц┘ц▄ц┘ц┼, ц█ц│ц▓ц▀ц┘ц■ц▐ц▄ц▐ц┤ц▐ц≈-ц│ц▌ц│ц▄ц┴ц■ц┴ц▀ц▐ц≈, ц└ц▄ц▒ ц█ц┘ц▌ц┘ц└ц√ц┘ц▓ц▐ц≈ ц▐ц■ц≈ц┘ц·ц│ц─ц²ц┴ц┬ ц ц│ ц█ц│ц▓ц▀ц┘ц■ц┴ц▌ц┤ц▐ц≈ц≥ц┘
ц┴ц⌠ц⌠ц▄ц┘ц└ц▐ц≈ц│ц▌ц┴ц▒ ц▌ц│ ц░ц▓ц┘ц└ц░ц▓ц┴ц▒ц■ц┴ц┴

ц╟ц▐ц▄ц∙ц·ц┴ц■ц≤ ц┌ц▐ц▄ц┘ц┘ ц░ц▐ц└ц▓ц▐ц┌ц▌ц∙ц─
ц┴ц▌ц├ц▐ц▓ц█ц│ц┐ц┴ц─ ц█ц▐ц√ц▌ц▐ ц░ц▐ ц■ц┘ц▄ц┘ц├ц▐ц▌ц∙

(095) 91ц╨ - 84- 42

ц╥ц⌠ц┘ц█ ц ц│ц▓ц┘ц┤ц┴ц⌠ц■ц▓ц┴ц▓ц▐ц≈ц│ц≈ц⌡ц┴ц█ц⌠ц▒ ц└ц▐
3 ц└ц┘ц▀ц│ц┌ц▓ц▒ ц░ц▓ц┘ц└ц▐ц⌠ц■ц│ц≈ц▄ц▒ц─ц■ц⌠ц▒ ц└ц▐ц░ц▐ц▄ц▌ц┴ц■ц┘ц▄ц≤ц▌ц≥ц┘
ц⌠ц▀ц┴ц└ц▀ц┴!!!

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ц╥ ц┬ц▐ц└ц┘ ц⌠ц┘ц█ц┴ц▌ц│ц▓ц│ ц⌠ц▄ц∙ц⌡ц│ц■ц┘ц▄ц┴ ц┌ц∙ц└ц∙ц■ ц∙ц·ц│ц⌠ц■ц≈ц▐ц≈ц│ц■ц≤ ц≈ ц▓ц│ц ц┌ц▐ц▓ц┘
ц░ц▓ц▐ц┌ц▄ц┘ц█ц▌ц≥ц┬ ц⌠ц┴ц■ц∙ц│ц┐ц┴ц┼, ц░ц▐ц▄ц∙ц·ц│ц■ ц▐ц■ц≈ц┘ц■ц≥ ц▌ц│ ц≈ц▐ц░ц▓ц▐ц⌠ц≥, ц⌠ц░ц┘ц┐ц┴ц├ц┴ц·ц▌ц≥ц┘ ц└ц▄ц▒
ц┴ц┬ ц░ц▓ц┘ц└ц░ц▓ц┴ц▒ц■ц┴ц┼.

ц╟ц╡ц╞ц╖ц╡ц║ц╜ц╜ц║

1. ц╜ц│ц▓ц▀ц┘ц■ц┴ц▌ц┤ц▐ц≈ц≥ц┼
ц│ц▌ц│ц▄ц┴ц ц▌ц│ ц░ц▓ц┘ц└ц░ц▓ц┴ц▒ц■ц┴ц┴, ц▐ц▓ц┴ц┘ц▌ц■ц┴ц▓ц▐ц≈ц│ц▌ц▌ц▐ц█ ц▌ц│ ц▓ц≥ц▌ц▐ц▀ ц▀ц▐ц▓ц░ц▐ц▓ц│ц■ц┴ц≈ц▌ц≥ц┬ ц▀ц▄ц┴ц┘ц▌ц■ц▐ц≈ ц╥2ц╥.

(ц╝ц│ц░ц▓ц│ц≈ц▄ц┘ц▌ц┴ц▒ ц┴ ц┐ц┘ц▄ц┴, ц┴ц▌ц├ц▐ц▓ц█ц│ц┐ц┴ц▐ц▌ц▌ц▐ц┘ ц▐ц┌ц┘ц⌠ц░ц┘ц·ц┘ц▌ц┴ц┘, ц┴ц⌠ц■ц▐ц·ц▌ц┴ц▀ц┴ ц░ц▐ц▄ц∙ц·ц┘ц▌ц┴ц▒ ц█ц│ц▓ц▀ц┘ц■ц┴ц▌ц┤ц▐ц≈ц▐ц┼
ц┴ц▌ц├ц▐ц▓ц█ц│ц┐ц┴ц┴, ц⌠ц░ц▐ц⌠ц▐ц┌ц≥ ц█ц┴ц▌ц┴ц█ц┴ц ц│ц┐ц┴ц┴ ц▓ц│ц⌠ц┬ц▐ц└ц▐ц≈ ц▌ц│ ц░ц▐ц▄ц∙ц·ц┘ц▌ц┴ц┘ ц▓ц┘ц▄ц┘ц≈ц│ц▌ц■ц▌ц▐ц┼ ц█ц│ц▓ц▀ц┘ц■ц┴ц▌ц┤ц▐ц≈ц▐ц┼
ц┴ц▌ц├ц▐ц▓ц█ц│ц┐ц┴ц┴,)

2. ц║ц▌ц│ц▄ц┴ц
ц▓ц≥ц▌ц▀ц│ ц▀ц▐ц▓ц░ц▐ц▓ц│ц■ц┴ц≈ц▌ц≥ц┬ ц▀ц▄ц┴ц┘ц▌ц■ц▐ц≈

(ц⌠ц▐ц⌠ц■ц│ц≈ ц ц│ц└ц│ц·, ц▐ц░ц▓ц┘ц└ц┘ц▄ц┘ц▌ц┴ц┘ ц┘ц█ц▀ц▐ц⌠ц■ц┴ ц▓ц≥ц▌ц▀ц│, ц░ц▓ц▐ц┤ц▌ц▐ц ц┴ц▓ц▐ц≈ц│ц▌ц┴ц┘ ц░ц▐ц■ц┘ц▌ц┐ц┴ц│ц▄ц≤ц▌ц▐ц┼ ц┘ц█ц▀ц▐ц⌠ц■ц┴
ц▓ц≥ц▌ц▀ц│, ц▌ц│ц┴ц┌ц▐ц▄ц┘ц┘ ц▌ц│ц└ц┘ц√ц▌ц≥ц┘ ц█ц┘ц■ц▐ц└ц┴ц▀ц┴ ц░ц▐ц▄ц∙ц·ц┘ц▌ц┴ц▒ ц┴ ц│ц▌ц│ц▄ц┴ц ц│ ц°ц▀ц⌠ц░ц┘ц▓ц■ц▌ц≥ц┬ ц▐ц┐ц┘ц▌ц▐ц▀)

3. ц╘ц⌠ц⌠ц▄ц┘ц└ц▐ц≈ц│ц▌ц┴ц▒
ц░ц▐ц■ц▓ц┘ц┌ц┴ц■ц┘ц▄ц┘ц┼ ц┴ ц▀ц▐ц▌ц▀ц∙ц▓ц┘ц▌ц■ц▐ц≈

(ц▀ц▓ц┴ц■ц┘ц▓ц┴ц┴ ц┴ ц▐ц⌠ц▌ц▐ц≈ц▌ц≥ц┘ ц█ц┘ц■ц▐ц└ц┴ц▀ц┴ ц▐ц■ц┌ц▐ц▓ц│ ц┐ц┘ц▄ц┘ц≈ц≥ц┬ ц⌠ц┘ц┤ц█ц┘ц▌ц■ц▐ц≈ ц▓ц≥ц▌ц▀ц│; ц█ц┘ц■ц▐ц└ц≥ ц▀ц▐ц▄ц┴ц·ц┘ц⌠ц■ц≈ц┘ц▌ц▌ц≥ц┬
ц┴ ц▀ц│ц·ц┘ц⌠ц■ц≈ц┘ц▌ц▌ц≥ц┬ ц┴ц⌠ц⌠ц▄ц┘ц└ц▐ц≈ц│ц▌ц┴ц┼ ц▀ц▐ц▓ц░ц▐ц▓ц│ц■ц┴ц≈ц▌ц≥ц┬ ц░ц▐ц■ц▓ц┘ц┌ц┴ц■ц┘ц▄ц┘ц┼; ц█ц┘ц■ц▐ц└ц≥ ц░ц▐ц▄ц∙ц·ц┘ц▌ц┴ц▒
ц▓ц┘ц▄ц┘ц≈ц│ц▌ц■ц▌ц▐ц┼ ц█ц│ц▓ц▀ц┘ц■ц┴ц▌ц┤ц▐ц≈ц▐ц┼ ц┴ц▌ц├ц▐ц▓ц█ц│ц┐ц┴ц┴ ц▐ ц▀ц▐ц▌ц▀ц∙ц▓ц┘ц▌ц■ц│ц┬; ц■ц┴ц░ц┴ц·ц▌ц≥ц┘ ц▐ц⌡ц┴ц┌ц▀ц┴; ц█ц┘ц■ц▐ц└ц≥
ц⌠ц▐ц⌠ц■ц│ц≈ц▄ц┘ц▌ц┴ц▒ ц│ц▌ц▀ц┘ц■)

4. ц╘ц⌠ц⌠ц▄ц┘ц└ц▐ц≈ц│ц▌ц┴ц┘
ц├ц┴ц▓ц█ц┘ц▌ц▌ц▐ц┼ ц┴ ц■ц▐ц≈ц│ц▓ц▌ц▐ц┼ ц⌠ц■ц▓ц∙ц▀ц■ц∙ц▓ц≥ ц▓ц≥ц▌ц▀ц│

(цЁц∙ц²ц▌ц▐ц⌠ц■ц≤, ц▐ц┌ц▄ц│ц⌠ц■ц┴ ц░ц▓ц┴ц█ц┘ц▌ц┘ц▌ц┴ц▒, ц▐ц⌠ц▌ц▐ц≈ц▌ц≥ц┘ ц ц│ц└ц│ц·ц┴, ц█ц┘ц■ц▐ц└ц≥ ц░ц▐ц▄ц∙ц·ц┘ц▌ц┴ц▒ ц┴ ц│ц▌ц│ц▄ц┴ц ц│
ц┴ц▌ц├ц▐ц▓ц█ц│ц┐ц┴ц┴, ц░ц▓ц▐ц┌ц▄ц┘ц█ц≥)

5. ц╡ц│ц┌ц▐ц■ц│ ц⌠ ц≈ц▌ц┘ц⌡ц▌ц┴ц█ц┴
ц┴ц⌠ц⌠ц▄ц┘ц└ц▐ц≈ц│ц■ц┘ц▄ц≤ц⌠ц▀ц┴ц█ц┴ ц⌠ц■ц▓ц∙ц▀ц■ц∙ц▓ц│ц█ц┴

(ц╢ц┴ц░ц┴ц·ц▌ц≥ц┘ ц▐ц⌡ц┴ц┌ц▀ц┴ ц┴ ц■ц▓ц∙ц└ц▌ц▐ц⌠ц■ц┴, ц├ц▐ц▓ц█ц≥ ц┴ ц█ц┘ц■ц▐ц└ц≥ ц▀ц▐ц▌ц■ц▓ц▐ц▄ц▒ ц▀ц│ц·ц┘ц⌠ц■ц≈ц│ ц▓ц│ц┌ц▐ц■ц≥ ц┴ц⌠ц⌠ц▄ц┘ц└ц▐ц≈ц│ц■ц┘ц▄ц≤ц⌠ц▀ц┴ц┬
ц▐ц▓ц┤ц│ц▌ц┴ц ц│ц┐ц┴ц┼)

* ц╟ц▐ц└ц▓ц▐ц┌ц▌ц│ц▒ ц░ц▓ц▐ц┤ц▓ц│ц█ц█ц│ ц≈ц≥ц⌠ц≥ц▄ц│ц┘ц■ц⌠ц▒
ц░ц▐ ц╥ц│ц⌡ц┘ц█ц∙ ц ц│ц░ц▓ц▐ц⌠ц∙

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ц╟ц▐ц▄ц∙ц·ц┴ц■ц≤ ц┌ц▐ц▄ц┘ц┘ ц░ц▐ц└ц▓ц▐ц┌ц▌ц∙ц─ ц┴ц▌ц├ц▐ц▓ц█ц│ц┐ц┴ц─ ц█ц▐ц√ц▌ц▐ ц░ц▐
ц■ц┘ц▄ц┘ц├ц▐ц▌ц∙

(095) 91ц╨ - 84- 42

ц│ц▓ц▄ц▄ц▌ц■ц▐ ц▄ц▐ц▐ц▒ц▀ц░ц▐ц─ц≥ц▌ ц⌠ц⌠ц┴ц■ ц≈ц▐ц▄ц≈ц▄ц┘ц▓ц■ ц└ц≥ц│ц⌠ц■ц┌ц▌ц°ц┘ ц≥ц└ц┘ц┴ц▄ц▓ц≤ц█ц▄ц┘ ц≈ц┘ц▐ц√ц⌠ц│ц▐ц┘ц▄ц≥ ц▐ц│ц┘ц≤ц∙ц▒ц│ц▀ц▄ ц■ц▌ц│ц┴ц┴ ц■ц≈ц┘ц⌠ц▓ц┌ц│ ц▌ц█ц ц┴ц▐ ц⌠ц│ц│ц∙ц≈ ц≥ц▒ц┴ц▐ц▌ц⌠ц│

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