Re: [extremeprogramming] What has changed for you over the past 20 years?

Robin,

I think it’s a great idea to build a sellable brand for XP. How about 'Effective Programming', as in delivering results?

Slava

> On Dec 4, 2019, at 10:42 AM, R Dymond <[email protected]> wrote:
> 
> Hey Ron!
> 
> Yes I believe Howard could invest *a lot* if he saw a route to growing these practices.
> 
> A couple ideas:
> Agree that this needs a major rebranding. "Safe" sells, "extreme" is a terrible brand for an industry practice. James Gosling, working at Sun got marketing and branding involved and thats why we got the great branding for Java.
> 
> How do we make these ideas cool? Can we get the top tech celebrities advocating and pitching for these ideas? By celebs I mean mainstream tech celebs like Linus Torvalds, some of these guys https://www.quora.com/Who-are-the-best-engineers-at-Google-Why <https://www.quora.com/Who-are-the-best-engineers-at-Google-Why>
> And also tech business leaders who can influence the CXO crowd.
> 
> 
> Robin Dymond, CST
> Managing Partner, Innovel
> www.innovel.net <http://www.innovel.net/>
> www.scrumtraining.com <http://www.scrumtraining.com/>
> Direct: (804) 239-4329
> twitter: @robindymond
> Linkedin: https://www.linkedin.com/in/robindymond <https://www.linkedin.com/in/robindymond>
> On Wed, Dec 4, 2019, 9:17 AM Ron Jeffries <[email protected] <mailto:[email protected]>> wrote:
> Hi Robin,
> 
> Nice to see you here!
> 
> sent from iPad, probably via Mars. Errors, if any, are not mine.
> [email protected] <mailto:[email protected]> is a better address for me, maybe.
> 
> > On Dec 4, 2019, at 12:58 AM, R Dymond <[email protected] <mailto:[email protected]>> wrote:
> > 
> > Being in the Scrum camp more than XP, in every CSM I overview in detail TDD, CI, Pairing, Mobbing and Swarming. Also explain that you have to look at XP,  not Scrum for great ideas on how to make great quality software.
> 
> I wish we knew how many CSTs do that. I think what we do know is that even that apparently doesn't work, as your own story below tells.
> > 
> > I am at a loss on how to sell these ideas though. At a client who I started working with Scrum in 2010 I have trained most the staff on Scrum. They have over 1000 developers. We sold a total of 2 XP/TDD immersion courses with a well known XP Coach after strenuous internal marketing from HR and finally a Dev Sr Mgr assigning people to the classes. This same company spends millions per year on dev training and regularly sell out courses on Swift, C++, python, r, react, vmware, AWS, Azure, tensorflow etc. etc. Budget isn't the issue, demand for XP practices training is the struggle.
> > 
> > So in 20 years we still do not have the business case we need to convince developers to widely adopt and spread these ideas.
> 
> It's a puzzlement. I've been talking with Howard Sublett (Scrum Alliance Chief Product Owner, for those who don't know) about the developer problem. He's interested, and I think he'd put some money behind it, but I'm at a loss as to how to effectively help. It's not clear what to do.
> 
> Ah well,
> 
> R
> 
> 
> 
> 


-=-=-=-=-=-=-=-=-=-=-=-
Groups.io Links: You receive all messages sent to this group.

View/Reply Online (#160387): https://groups.io/g/extremeprogramming/message/160387
Mute This Topic: https://groups.io/mt/39418691/2417047
Group Owner: [email protected]
Unsubscribe: https://groups.io/g/extremeprogramming/leave/4902963/619838065/xyzzy  [[email protected]]
-=-=-=-=-=-=-=-=-=-=-=-