Re: [extremeprogramming] What has changed for you over the past 20 years?

If I were to market XP today I would call it "Continuous Coding". So you do
CC, then CI, then CD.  You could shorten this to C3, and bring XP back in a
full circle.

On Wed, Dec 4, 2019, 23:22 Slava Imeshev via Groups.Io <imeshev=
[email protected]> wrote:

> Robin,
>
> I think it’s a great idea to build a sellable brand for XP. How about
> 'Effective Programming', as in delivering results?
>
> Slava
>
> On Dec 4, 2019, at 10:42 AM, R Dymond <[email protected]> wrote:
>
> Hey Ron!
>
> Yes I believe Howard could invest *a lot* if he saw a route to growing
> these practices.
>
> A couple ideas:
> Agree that this needs a major rebranding. "Safe" sells, "extreme" is a
> terrible brand for an industry practice. James Gosling, working at Sun got
> marketing and branding involved and thats why we got the great branding for
> Java.
>
> How do we make these ideas cool? Can we get the top tech celebrities
> advocating and pitching for these ideas? By celebs I mean mainstream tech
> celebs like Linus Torvalds, some of these guys
> https://www.quora.com/Who-are-the-best-engineers-at-Google-Why
> And also tech business leaders who can influence the CXO crowd.
>
>
> Robin Dymond, CST
> Managing Partner, Innovel
> www.innovel.net
> www.scrumtraining.com
> Direct: (804) 239-4329
> twitter: @robindymond
> Linkedin: https://www.linkedin.com/in/robindymond
>
> On Wed, Dec 4, 2019, 9:17 AM Ron Jeffries <[email protected]>
> wrote:
>
>> Hi Robin,
>>
>> Nice to see you here!
>>
>> sent from iPad, probably via Mars. Errors, if any, are not mine.
>> [email protected] is a better address for me, maybe.
>>
>> > On Dec 4, 2019, at 12:58 AM, R Dymond <[email protected]> wrote:
>> >
>> > Being in the Scrum camp more than XP, in every CSM I overview in detail
>> TDD, CI, Pairing, Mobbing and Swarming. Also explain that you have to look
>> at XP,  not Scrum for great ideas on how to make great quality software.
>>
>> I wish we knew how many CSTs do that. I think what we do know is that
>> even that apparently doesn't work, as your own story below tells.
>> >
>> > I am at a loss on how to sell these ideas though. At a client who I
>> started working with Scrum in 2010 I have trained most the staff on Scrum.
>> They have over 1000 developers. We sold a total of 2 XP/TDD immersion
>> courses with a well known XP Coach after strenuous internal marketing from
>> HR and finally a Dev Sr Mgr assigning people to the classes. This same
>> company spends millions per year on dev training and regularly sell out
>> courses on Swift, C++, python, r, react, vmware, AWS, Azure, tensorflow
>> etc. etc. Budget isn't the issue, demand for XP practices training is the
>> struggle.
>> >
>> > So in 20 years we still do not have the business case we need to
>> convince developers to widely adopt and spread these ideas.
>>
>> It's a puzzlement. I've been talking with Howard Sublett (Scrum Alliance
>> Chief Product Owner, for those who don't know) about the developer problem.
>> He's interested, and I think he'd put some money behind it, but I'm at a
>> loss as to how to effectively help. It's not clear what to do.
>>
>> Ah well,
>>
>> R
>>
>>
>>
>>
> 
>

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