Re: Agile Marketing Manifesto

I spent some time analyzing the roles, activities, meetings and artifacts
of various agile methodologies (including Scrum, XP, Kanban, etc.), and
came up with a framework that captures them in 5 "organizational design"
patterns: the Agile Base Patterns, see
http://dan.greening.org/articles/Agile%20Base%20Patterns%20HICSS%202016%20official.pdf

I did this because I saw the Agile Manifesto so frequently misinterpreted,
and because I wanted something very definitive I could use to diagnose a
company, team or person: Are they agile? Then I wanted something
prescriptive that would help me decide what to do.

As I have used this framework, it has helped guide a lot of good behavior.
I'm very interested in critique; if it doesn't apply or help in a
situation, I'd love to hear more. But at the same time, I'm going to be a
bit arrogant and argue it seems to work very well.

Dan R. Greening — http://dan.greening.org  http://linkedin.com/in/greening

On Wed, Feb 24, 2016 at 8:02 PM, Adam Sroka [email protected]
[SCRUMDEVELOPMENT] <[email protected]> wrote:

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> On Wed, Feb 24, 2016 at 4:50 PM, Michael Wollin [email protected]
> [SCRUMDEVELOPMENT] <[email protected]> wrote:
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>> I ALWAYS start with the manifesto, usually with the Pocket Manifesto or
>> the Presto Manifesto game (see TastyCupcakes). I reiterate again and again
>> in multiway trainings and in ongoing coaching that agile is not a process,
>> it is a set of principles and values. I reference the principle or value
>> being used or violated with any example that comes up within a client
>> company. I don’t know how I would approach it otherwise. My mantras: Talk
>> to people. Perform experiments. Inspect and adapt. It seems to make a
>> difference.
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> You certainly aren’t alone in that, and there are many who use those words
> quite well. There are also many who have stopped paying attention to them,
> and a few who have manipulated them into something that looks a lot like an
> opposite.
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> When words become familiar people stop really hearing them. The preferable
> solution is often to use different, simpler words.
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>> Respectfully offering a contrasting experience. I will join you at the
>> bar though. I often fall short of remembering this wisdom:
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>> “The greatest difficulty is the mental resistance to things that arise,
>> and the underlying assumption that they should not.”
>> --Eckhart Tolle
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> I like that. Sometimes the way to beat resistance is to approach from an
> angle they don’t expect. If you put a manifesto in front of someone who
> thinks they’ve already heard it you are walking right into the resistance.
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