Re: Agile Marketing Manifesto

On Wed, Feb 24, 2016 at 6:44 PM, Michael Wollin [email protected]
[SCRUMDEVELOPMENT] <[email protected]> wrote:

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> > On Feb 24, 2016, at 5:57 PM, Adam Sroka [email protected]
> [SCRUMDEVELOPMENT] <[email protected]> wrote:
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> > Great site, great learning games. However, I don’t use them very much.
> My teaching is more focused on the technical side, and my coaching is more
> hands on, “In the situation,” if you will.
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> > That is a personal evolution that has to do with some stuff that I
> learned from some mistakes that I made. I find that I am better at that and
> that it is closer to what my customers really want but often don’t know how
> to ask for. YMMV.
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> Funny, the same learning from experience took me in the opposite
> direction. I focus more on people and communications. In my experience,
> that is where the breakdowns live.
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It has to be both or it doesn’t work. They need to solve technical problems
while living the values and someone has to show them how. Bringing in a
“technical coach” to implement Continuous Delivery won’t work by itself,
and neither will having meetings and playing with Lego. The former will
lead to a false sense of security and the latter will lead to yet another
“we’re trying to do TDD” shop (By the way, that means, “We know that is
what you want to hear, we have no idea how to do it, and good luck getting
us to admit it.”)