Re: Agile Marketing Manifesto

Thanks, George…

On Wed, Feb 24, 2016 at 7:06 PM, George Dinwiddie [email protected]
[SCRUMDEVELOPMENT] <[email protected]> wrote:

>
>
> Adam,
>
> On 2/24/16 8:57 PM, Adam Sroka [email protected] [SCRUMDEVELOPMENT]
> wrote:
> > Whatever that thing is that normal people have that makes them worry
> > what other people think of their ideas, I was born without that. 99%
> > sure. Resistance is an intellectual challenge. Bring it.
>
> I've found value in Dale Emery's work on resistance.
> http://cwd.dhemery.com/2003/12/a_story_of_resistance_resolved/
> http://dhemery.com/articles/resistance_as_a_resource/
>
>
From the second link: "When I think of people's responses not as
resistance, but as information, I am better able to work with people to
create results that satisfy them as well as me. This approach works well
for me. I believe it will work for you, too.”

That is much better put, but not far from what I intended. It’s the
intellectual honesty that is the key. If you resist an idea I just have to
find a way to turn it into an experiment so that you can refute my
hypothesis or I can refute yours. I am not going to tolerate a bad idea
without challenging it and I expect the same from you. We are on equal
footing.