Infosec's mega marketing misalignment mishap

http://www.cso.com.au/article/400672/infosec_mega_marketing_misalignment_mishap

Stilgherrian
CSO Online (Australia)
13 September, 2011

Talk about disconnect! Analysts, security engineers and other infosec 
geeks aim for Swiss-watch precision, because one little mistake means 
the bad guys win. We want people to take this seriously, right? So why 
do certain marketing and PR departments spread a load of what my father, 
a man more polite than me, would have called "bulldust"?

Yeah, I'm lookin' at you, Symantec.

Not just you. We see dodgy cybercrime factoids every week.

But you, Symantec, most certainly win this month's inaugural Big Bit 
Bucket of Bull Award for the buffalo-grade bovine blather of your 2011 
Norton Cybercrime Report. It's not even half-way through the month yet, 
sure, but by God it'll take some beating.

If the full report, with media-friendly factoids aplenty, is all a bit 
too tl;dr don't worry. Our news stories gave the flavour. Last year 
cybercrime claimed 431 million adult victims and cost $US114 billion, 
apparently. It's in the same league as the global trade in illegal 
drugs, says Symantec.

Orly?

[...]


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