List etiquette

Dear list members,

is it really neccessary to start the subject-line of your
advisories with your company name? This looks rather 
egocentric IMO.

Wouldn't it help the large community, if the name of 
the vulnerable system is mentioned at the beginning
of the Subject?

I learned that a program need to be read easily, because
each piece of source code is read twenty times more often
than it is written or changed, and the emphasis on easy reading
reduces the overall time to maintain it. How much more is this
argument valid for a security list?

Thanks for your support.
Michael (Ka)