✈The end of the year typically entails some last-minute Christmas shopping
"Fischer Franco" <[email protected]> Thu, 4 Jan 2018 17:37:27 +0300
| Newsgroups | gmane.comp.telephony.fax.hylafax.devel |
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The end of the year typically entails some last-minute Christmas sho=
pping, finalizing plans to see family and friends, and =E2=80=94 if=
you're marketers like us =E2=80=94 prepping for next year's campaign=
s. It also means we get to enjoy some of the most heartwarming and =
humorous marketing efforts we'll see all year.
From commercials, to interactive websites, to social media contests,=
there's always a fair share of top-notch marketing going on in Nove=
mber and December =E2=80=94 and this year proved as much.<br><br>Che=
ck our free holiday marketing guide here to learn about the trends =
shaping this 2017 holiday season.<br><br>Check out some of this seaso=
n's memorable and unique campaigns from both sizable brands and sma=
ll ones that epitomize how to do holiday marketing right.
8 Great Holiday Marketing Campaigns of 2017
<br>1) 23 Secrets To Booking Cheap Flights (Flight Coupons, Promo Code=
s & Deals - Dec 2017) - Business Insider.<br>Amazing Deal 55% Off: C=
hristmas Flight Deals and New Year Flight Deals.
Primary. Please call us on this number <a style=3D"font-weight: bold; =
font-size:125%;" href=3D"tel:+1 (888) 369-2751">+1 (888) 369-2751</a>.=
<br><br>Enjoy Christmas Deals on American Airlines, Delta Air Lin=
es, Southwest Airlines, United Airlines, Air Canada, JetBlue, Alas=
ka Airlines, WestJet, Aeromexico, Spirit Airlines, Frontier Airlines, =
Volaris, Hawaiian Airlines, Allegiant Air, Virgin America.
Don't Miss These Handpicked Fares<br>
<table width=3D"350px"><tbody><tr><td width=3D"40%">Chicago</td><td w=
idth=3D"10%">-</td><td width=3D"40%">New York</td><td width=3D"10%">$1=
75.45</td></tr><tr><td width=3D"40%">Los Angeles</td><td width=3D"10%=
">-</td><td width=3D"40%">San Francisco</td><td width=3D"10%">$103.48<=
/td></tr><tr><td width=3D"40%">Los Angeles</td><td width=3D"10%">-</td=
><td width=3D"40%">New York</td><td width=3D"10%">$175.79</td></tr><t=
r><td width=3D"40%">Chicago</td><td width=3D"10%">-</td><td width=3D"4=
0%">Los Angeles</td><td width=3D"10%">$325.99</td></tr><tr><td width=3D=
"40%">Miami</td><td width=3D"10%">-</td><td width=3D"40%">New York</=
td><td width=3D"10%">$96.37</td></tr><tr><td width=3D"40%">Atlanta</=
td><td width=3D"10%">-</td><td width=3D"40%">Chicago</td><td width=3D"=
10%">$100.10</td></tr><tr><td width=3D"40%">Newark</td><td width=3D"1=
0%">-</td><td width=3D"40%">Toronto</td><td width"10%">$299.08</td></=
tr><tr><td width=3D"40%">New York City</td><td width=3D"10%">-</td><t=
d width=3D"40%">Kingston</td><td width"10%">$461.78</td></tr><tr><td =
width=3D"40%">Los Angeles</td><td width=3D"10%">-</td><td width=3D"4=
0%">Manila</td><td width"10%">$654.16</td></tr><tr><td width=3D"40%">=
Miami</td><td width=3D"10%">-</td><td width=3D"40%">Johannesburg</td><=
td width"10%">$1016.72</td></tr><tr><td width=3D"40%">Chicago</td><td =
width=3D"10%">-</td><td width=3D"40%">Minneapolis</td><td width"10%">$=
95.93</td></tr><tr><td width=3D"40%">New York City</td><td width=3D"=
10%">-</td><td width=3D"40%">Paris</td><td width"10%">$545.65</td></t=
r></tbody></table>
During Christmas, Every air travel is offering fantastic discounts on=
flight tickets. So, have a chance from work deadlines and family com=
mitments, and plan a vacation to refresh yourself. Perhaps you didn'=
t get chance to take holidays last summertime. You will want to go =
now and experience different civilizations? Explore Disney World, m=
eet tigers in Thailand, soar over NY in a helicopter, get a Brazil=
ian football match, dive with sharks in Cape Town or uncover the man=
y miracles of Asia and the Pacific, there's a great deal to see and =
experience. Understand that things can be lost, discarded or change=
d but no matter where your daily life may lead, your travel encounter=
s will be yours. So waste materials not a point in time, avail the=
great deals and take flight to your selected destination.<br><br>Lo=
oking for cheap plane tickets is something we've all done sooner or =
later. For some people, it's area of the routine that switches into bo=
oking a vacation. For others, it's a terrific way to book a spontan=
eous but affordable impromptu getaway.<br><br>Our phone: <a style=3D=
"font-weight: bold; font-size:125%;" href=3D"tel:+1 (888) 369-2751">+=
1 (888) 369-2751</a>. (24/7 Support.)
<br>2) The Santa Brand Book
"Santa is a Concept, not an idea. It's an Emotion, not a feeling. It'=
s both Yesterday and Today. It's Tomorrow as well." That's how this=
ingenious brand book from communications consulting firm Quietroom b=
egins. And believe me when I say the rest of it is just as kooky and =
wonderfully facetious.
Case in point: Take a look below at this "brand house" that details =
the core components of Old Saint Nick's brand strategy. I ... I ca=
n't even.
<br>3) Apple Holiday Commercial</b>
Oh, Apple =E2=80=94 how you've done it again. Say what you will =
about the tech giant, but hot damn, do they know how to churn out on=
e wonderful ad after another.
The streak stays alive with this touching spot that, once again, show=
s the company's a step ahead of the competition when it comes to sho=
wing the usefulness of its products and adding in that human element=
that draws people in.
(The use of Cat Power's rendition of "Have Yourself a Merry Little =
Christmas" certainly bolsters that personal touch Apple is so well-k=
nown for adding to its commercials.)
<br>4) Coke Zero Sweater Generator</b>
Interactive sites are becoming more popular each and every day, and =
thus, it's no surprise that some well-known brands are jumping on b=
oard with the marketing concept. Take Coca-Cola for instance.
With this Sweater Generator, it's clear the soda-maker certainly gets=
that holiday marketing doesn't need to focus on its product and sho=
uld be warm, inviting, and personable.
<br>5) Netflix "Fireplace for Your Home" Trailer
Think of where Netflix was just a couple years ago, when it annou=
nced its ill-fated plans for a second service called Qwikster (which =
led to substantial backlash and some poor PR). Today, though, it's =
a whole different story.
In addition to awesome original programming (if you're not watching =
House of Cards, you should be), it's nailing every aspect of its mark=
eting. Want proof? Look no further than the fake trailer below.<br>
<br>6) Topshop Pinterest Contest
Conducting a social media contest is a premier way to draw visitors =
to your accounts on Facebook and Pinterest. One company that seems to=
have hit the mark with its own contest is the clothing retailer Top=
shop.
With a contest like the one the company created around its #DearTops=
hop hashtag, in which users can win various prizes by pinning Tops=
hop items to their boards, brands can secure not only hefty amount=
s of traffic to their social sites, but also garner loyal followers an=
d even customers.<br>
<br>7) John Lewis Christmas Advertisement
Another sentimental promo in the vein of Apple's aforementioned ad com=
es from John Lewis and harkens back to the days of the old-school, an=
imated Christmas specials (A Charlie Brown Christmas, The Velveteen R=
abbit, etc.).
The retailer certainly worked some magic with this spot, which has=
generated some considerable (and warranted) buzz. And once again, her=
e's another promo using music to perfection =E2=80=94 this time, it's=
Lily Allen with a lighter version of Keane's "Somewhere Only We Kno=
w." Well done, John Lewis marketers. Well done.<br>
<br>8) Uncommon Goods
Though not as "sexy" as minute-long commercials, interactive sites, =
or social contests, good-ol' email marketing is still a more-than-vi=
able option for marketers around the holidays. Uncommon Goods unde=
rstood this, as evidenced by this appealing email below (which actu=
ally displays as an animated GIF in your inbox).
It's not only clear and concise in its promotional copy, but the =
brand also effectively relays the benefits of shopping with the com=
pany with its "urgency" angle: 'We offer quick shipping, just in time =
for the 25th.' Plus, the animated GIF shows you when you can place=
your order to receive your gifts in time for Christmas.
Call us: <a style=3D"font-weight: bold; font-size:125%;" href=3D"tel:+=
1 (888) 369-2751">+1 (888) 369-2751</a>. (24/7 Support.)
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jlmstzfsfrxcupuut" style=3D"margin: 0; padding:0; " ><span id=3D"fqag=
hftzwzaeymmf" style=3D"margin: 0; padding:0; " ><p class=3DMsoNormal>=
<span lang=3DEN-US>The end of the year typically entails some last-m=
inute Christmas shopping, finalizing plans to see family and friends=
, and =E2=80=94 if you're marketers like us =E2=80=94 prepping for ne=
xt year's campaigns. It also means we get to enjoy some of the mos=
t heartwarming and humorous marketing efforts we'll see all year.<o:p=
></o:p></span></p><p class=3DMsoNormal><span lang=3DEN-US>From commerc=
ials, to interactive websites, to social media contests, there's alw=
ays a fair share of top-notch marketing going on in November and Dec=
ember =E2=80=94 and this year proved as much.<br><br>Check our free=
holiday marketing guide here to learn about the trends shaping this=
2017 holiday season.<br><br>Check out some of this season's memorab=
le and unique campaigns from both sizable brands and small ones that=
epitomize how to do holiday marketing right.<o:p></o:p></span></p><p=
class=3DMsoNormal><span lang=3DEN-US><o:p> </o:p></span></p><p c=
lass=3DMsoNormal><span lang=3DEN-US>8 Great Holiday Marketing Campaign=
s of 2017<o:p></o:p></span></p><p class=3DMsoNormal><span lang=3DEN-US=
><br>1) 23 Secrets To Booking Cheap Flights (Flight Coupons, Promo Cod=
es & Deals - Dec 2017) - Business Insider.<br>Best Deal 55% Off: Chr=
istmas Flight Deals and New Year Flight Deals.<o:p></o:p></span></p=
><p class=3DMsoNormal><span lang=3DEN-US>Primary. You can reach us thr=
ough this number <a style=3D"font-weight: bold; font-size:125%;" href=3D=
"tel:+1 (888) 369-2751">+1 (888) 369-2751</a>. <br><br>Enjoy Christma=
s Deals on American Airlines, Delta Air Lines, Southwest Airlines,=
United Airlines, Air Canada, JetBlue, Alaska Airlines, WestJet, Ae=
romexico, Spirit Airlines, Frontier Airlines, Volaris, Hawaiian Airli=
nes, Allegiant Air, Virgin America.<o:p></o:p></span></p><p class=3DM=
soNormal><span lang=3DEN-US>Don't Miss These Handpicked Fares<br><o:p>=
</o:p></span></p><p class=3DMsoNormal><span lang=3DEN-US><table width=3D=
"350px"><tbody><tr><td width=3D"40%">Chicago</td><td width=3D"10%">-<=
/td><td width=3D"40%">New York</td><td width=3D"10%">$175.96</td></tr>=
<tr><td width=3D"40%">Los Angeles</td><td width=3D"10%">-</td><td wid=
th=3D"40%">San Francisco</td><td width=3D"10%">$103.03</td></tr><tr><t=
d width=3D"40%">Los Angeles</td><td width=3D"10%">-</td><td width=3D"4=
0%">New York</td><td width=3D"10%">$175.96</td></tr><tr><td width=3D"=
40%">Chicago</td><td width=3D"10%">-</td><td width=3D"40%">Los Angeles=
</td><td width=3D"10%">$325.29</td></tr><tr><td width=3D"40%">Miami</t=
d><td width=3D"10%">-</td><td width=3D"40%">New York</td><td width=3D=
"10%">$96.99</td></tr><tr><td width=3D"40%">Atlanta</td><td width=3D"=
10%">-</td><td width=3D"40%">Chicago</td><td width=3D"10%">$100.98</td=
></tr><tr><td width=3D"40%">Newark</td><td width=3D"10%">-</td><td w=
idth=3D"40%">Toronto</td><td width"10%">$299.00</td></tr><tr><td width=
=3D"40%">New York City</td><td width=3D"10%">-</td><td width=3D"40%">=
Kingston</td><td width"10%">$461.05</td></tr><tr><td width=3D"40%">Mi=
ami</td><td width=3D"10%">-</td><td width=3D"40%">Johannesburg</td><td=
width"10%">$1016.99</td></tr><tr><td width=3D"40%">Atlanta</td><td wi=
dth=3D"10%">-</td><td width=3D"40%">New York</td><td width"10%">$225=
=2E55</td></tr><tr><td width=3D"40%">Chicago</td><td width=3D"10%">-</=
td><td width=3D"40%">Washington DC</td><td width"10%">$195.48</td></t=
r><tr><td width=3D"40%">New York City</td><td width=3D"10%">-</td><td=
width=3D"40%">London</td><td width"10%">$399.42</td></tr></tbody></ta=
ble><o:p></o:p></span></p><p class=3DMsoNormal><span lang=3DEN-US>Duri=
ng Christmas, Every airline is offering fabulous discounts on flight =
tickets. So, take a break from work deadlines and family obligations=
, and plan a trip to rejuvenate yourself. Perhaps you didn't get c=
hance to consider holidays last summer months. You will want to go no=
w and experience different cultures? Explore Disney World, meet ti=
gers in Thailand, fly over New York in a helicopter, catch a Brazil=
ian football match, dive with sharks in Cape Town or uncover the man=
y wonders of Asia and the Pacific, there's much to see and experienc=
e. Remember that things can be lost, discarded or changed but no mat=
ter where your life may lead, your travel experience will be yours. =
So waste materials not a minute, avail the great deals and travel =
to your selected destination.<br><br>Looking for cheap plane tickets i=
s something we've all done at some point. For some people, it's part=
of the routine that switches into booking a holiday. For others, it'=
s a terrific way to reserve a spontaneous but affordable impromptu =
getaway.<br><br>Our phone: <a style=3D"font-weight: bold; font-size:=
125%;" href=3D"tel:+1 (888) 369-2751">+1 (888) 369-2751</a>. <o:p></o:=
p></span></p><p class=3DMsoNormal><span lang=3DEN-US><br>2) The Santa=
Brand Book<o:p></o:p></span></p><p class=3DMsoNormal><span lang=3DEN-=
US>"Santa is a Concept, not an idea. It's an Emotion, not a feeling. =
It's both Yesterday and Today. It's Tomorrow as well." That's how t=
his ingenious brand book from communications consulting firm Quietroom=
begins. And believe me when I say the rest of it is just as kooky a=
nd wonderfully facetious.<o:p></o:p></span></p><p class=3DMsoNormal><s=
pan lang=3DEN-US>Case in point: Take a look below at this "brand hous=
e" that details the core components of Old Saint Nick's brand strat=
egy. I ... I can't even.<o:p></o:p></span></p><p class=3DMsoNormal><=
span lang=3DEN-US><br>3) Apple Holiday Commercial</b><o:p></o:p></spa=
n></p><p class=3DMsoNormal><span lang=3DEN-US>Oh, Apple =E2=80=94 how =
you've done it again. Say what you will about the tech giant, bu=
t hot damn, do they know how to churn out one wonderful ad after an=
other.<o:p></o:p></span></p><p class=3DMsoNormal><span lang=3DEN-US>Th=
e streak stays alive with this touching spot that, once again, shows =
the company's a step ahead of the competition when it comes to showi=
ng the usefulness of its products and adding in that human element t=
hat draws people in.<o:p></o:p></span></p><p class=3DMsoNormal><span =
lang=3DEN-US>(The use of Cat Power's rendition of "Have Yourself a M=
erry Little Christmas" certainly bolsters that personal touch Apple =
is so well-known for adding to its commercials.)<o:p></o:p></span><=
/p><p class=3DMsoNormal><span lang=3DEN-US><br>4) Coke Zero Sweater Ge=
nerator</b><o:p></o:p></span></p><p class=3DMsoNormal><span lang=3DEN-=
US>Interactive sites are becoming more popular each and every day, a=
nd thus, it's no surprise that some well-known brands are jumping o=
n board with the marketing concept. Take Coca-Cola for instance.<o:p><=
/o:p></span></p><p class=3DMsoNormal><span lang=3DEN-US>With this Swea=
ter Generator, it's clear the soda-maker certainly gets that holiday=
marketing doesn't need to focus on its product and should be warm, i=
nviting, and personable.<o:p></o:p></span></p><p class=3DMsoNormal><sp=
an lang=3DEN-US><br>5) Netflix "Fireplace for Your Home" Trailer<o:p>=
</o:p></span></p><p class=3DMsoNormal><span lang=3DEN-US>Think of whe=
re Netflix was just a couple years ago, when it announced its ill=
-fated plans for a second service called Qwikster (which led to subst=
antial backlash and some poor PR). Today, though, it's a whole diff=
erent story.<o:p></o:p></span></p><p class=3DMsoNormal><span lang=3DEN=
-US>In addition to awesome original programming (if you're not watchi=
ng House of Cards, you should be), it's nailing every aspect of its =
marketing. Want proof? Look no further than the fake trailer below.<=
br><o:p></o:p></span></p><p class=3DMsoNormal><span lang=3DEN-US><br>6=
) Topshop Pinterest Contest<o:p></o:p></span></p><p class=3DMsoNorma=
l><span lang=3DEN-US>Conducting a social media contest is a premier =
way to draw visitors to your accounts on Facebook and Pinterest. One =
company that seems to have hit the mark with its own contest is the =
clothing retailer Topshop.<o:p></o:p></span></p><p class=3DMsoNormal><=
span lang=3DEN-US>With a contest like the one the company created ar=
ound its #DearTopshop hashtag, in which users can win various prize=
s by pinning Topshop items to their boards, brands can secure not =
only hefty amounts of traffic to their social sites, but also garner =
loyal followers and even customers.<br><o:p></o:p></span></p><p class=
=3DMsoNormal><span lang=3DEN-US><br>7) John Lewis Christmas Advertisem=
ent<o:p></o:p></span></p><p class=3DMsoNormal><span lang=3DEN-US>Anoth=
er sentimental promo in the vein of Apple's aforementioned ad comes fr=
om John Lewis and harkens back to the days of the old-school, animate=
d Christmas specials (A Charlie Brown Christmas, The Velveteen Rabbit=
, etc.).<o:p></o:p></span></p><p class=3DMsoNormal><span lang=3DEN-US>=
The retailer certainly worked some magic with this spot, which has=
generated some considerable (and warranted) buzz. And once again, her=
e's another promo using music to perfection =E2=80=94 this time, it's=
Lily Allen with a lighter version of Keane's "Somewhere Only We Kno=
w." Well done, John Lewis marketers. Well done.<br><o:p></o:p></span><=
/p><p class=3DMsoNormal><span lang=3DEN-US><br>8) Uncommon Goods<o:p>=
</o:p></span></p><p class=3DMsoNormal><span lang=3DEN-US>Though not a=
s "sexy" as minute-long commercials, interactive sites, or social co=
ntests, good-ol' email marketing is still a more-than-viable option f=
or marketers around the holidays. Uncommon Goods understood this, =
as evidenced by this appealing email below (which actually display=
s as an animated GIF in your inbox).<o:p></o:p></span></p><p class=3DM=
soNormal><span lang=3DEN-US>It's not only clear and concise in its=
promotional copy, but the brand also effectively relays the benefi=
ts of shopping with the company with its "urgency" angle: 'We offer q=
uick shipping, just in time for the 25th.' Plus, the animated GIF s=
hows you when you can place your order to receive your gifts in tim=
e for Christmas.<o:p></o:p></span></p><p class=3DMsoNormal><span lang=3D=
EN-US><o:p> </o:p></span></p><p class=3DMsoNormal><span lang=3DEN=
-US>Call us: <a style=3D"font-weight: bold; font-size:125%;" href=3D"t=
el:+1 (888) 369-2751">+1 (888) 369-2751</a>. (24/7 Support.)<o:p></o:p=
></span></p></span><div class=3D"jroaweuvosglnonwgubdi" style=3D"margi=
n: 0; padding:0;"></div><span id=3D"ukjcmhqxeyfwojizwvrb" style=3D"mar=
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pan id=3D"gupvvikhuszjrgduzm" style=3D"margin: 0; padding:0; " ></spa=
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