Breakthrough Stock: ANFS.PK

http://finance.lycos.com/home/livecharts/default.asp?symbols=OTCF:ANFS
The Savvy Investor Chooses: ANFS

Overview:

ANF Telecast, Inc. (Stock Symbol: ANFS) develops and sells products directly to consumers through direct response tevelvision (DRTV) advertising. DRTV "infomercials" are normally presented in one of two formats - one to two minute "short form" commercials
and 30 minute "long form" detailed product demonstrations. Typical products sold through DRTV include health and fitness systems, beauty items, handy-man tools, household items, automotive and
collectibles. Long form infomercials typically include celebrity endorsers such as Christy Brinkley, Suzanne Somers, and Bruce Jenner or create celebrities such as George Forman. Products are often branded with an endorser's name.

DRTV Clientel:

Women make up 84% of all purchasers. The family income of DRTV purchasers is substantially the same as all retail consumers, with 42% having an income of over $56,000 per year and 18% over $100,000. Unit prices of DRTV items have increased significantly:
52% of all items sold have a price point above $100, up from 41% in 1999 and items such as home gyms are successfully priced over $1,000. The average DRTV customer is now substantially the same as the average Macy's customer.

Health and fitness products are the best selling DRTV category followed by cosmetic and personal care items, diet and weight loss products and household goods and appliances. These products reflect the demands of the baby boom generation who are more active and driven by health and fitness concerns. The hottest DRTV
fitness products are low impact and no impact exercise equipment.

Daily Opinion: STRONG BUY
SYMBOL: ANFS
Current Price: .09

Revenue Stats:

DRTV industry revenues were $5 billion in 1999, up 66% from $3 billion in 1997. It is the fastest growing segment of the retailing industry and is estimated to reach in excess of $7 billion in 2002.

The DRTV industry has experienced tremendous growth since its inception in the early 1980's. Estimates place industry growth in excess of 30% per year and revenues for 2000 at approximately $7 billion. A high level of fragmentation exists in the DRTV market. No competitor has more than 10% of the DRTV market. The top ten competitors account for less than 30% of the market. There is no "Brand Name" or "Affinity Program" at this time to bind consumers to one vendor.

Conclusion

ANF has assembled a small, focused corporate team of experienced managers capable of taking ANF to a highly profitable company. The Company will capitalize upon the outsourcing opportunities inherent in the DRTV industry to maintain a low, optimal level of fixed operating costs. Management has projected revenues per employee, a key industry metric, to be among the highest in the industry.
With its connections in Thailand, Taiwan, China, Hong Kong, Singapore, Malaysia, United Kingdom and France; ANF is poised to soon become a leader in this market.

Disclaimer:
The Savvy Investor Newsletter provides information on selected companies that it believes has investment potential. The Savvy Investor Newsletter is not a registered investment advisor or broker - dealer. This report is provided as an information service only, and the statements and opinions in this report should not be construed as an offer or solicitation to buy or sell any security. The Savvy Investor Newsletter accepts no liability for any loss arising from an investors reliance on or use of this report. An investment in ANFS is considered to be highly speculative and should not be considered unless a person can afford a complete loss of investment. The Savvy Investor Newsletter has been retained to distribute this report on ANFS and has been paid nine hundred dollars by a third party. This report involves forward looking statements, which involve risk, and uncertainties that may cause actual results to differ materially from those set forth in the forward - looking statements. For further details concerning these risks and uncertainties, see the SEC filings of ANFS including the company's most recent annual and quarterly reports.
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