2.0 fill in the blanks

To better focus the 2.0 discussion, I gently propose the following
game.   For three days (that is, until monday), mostly avoid replying
to other posts (on list) and instead, fill in this form with brief answers
and post that:


1. Who should be in the target market for Arch 2.0?


2. What are the needs of that target market and how will Arch 2.0 win 
for them?




Regards,
-t