tufted

This turns out to be a serious political question for most companies, and I am constantly surprised by the disagreement and cross-purposes I discover during my strategy consulting.
People repetitively use your home page for navigation, so that doesn't count. Did those visitors at least look at the next page? At the same time, your sales figures continue to climb. A banner ad that brings in a million people is great - unless they take one look at the landing page and hit the Back button so fast it makes their mouse spin.
So far, we've focused on what people do on your site. Can those results pages be improved?
Those are the instructions for a bigger, better, faster, stronger website.