Most tellingly of all, you won't be seeing CD-ROM's emblazoned with the Google logo hitting every doorstep in America.

Images: If page uses images, use the keyword in your ALT attributes for the image. Whoever hosts and structures the interaction, and nobody knows structured data better than data publishers.
I agree with Rafat that those publishers with their heads buried in the sand are in trouble, and probably do deserve what they get. com35Emerald Nutswww. But increasingly our new value proposition will be based on how well we are able to provide contact information when there is no "there" there.