[MPEGIF News] MPEG Industry Forum to Expand its Activities: Focus on MPEG and Related Standards in Next Generation Media Services

MPEG Industry Forum to Expand its Activities

Focus on MPEG and Related Standards in Next Generation Media Services

 

 

NAB 2009, Las Vegas, NV, April 20, 2009 – During the MPEGIF Master Class
titled “The New World of Digital Television”, the MPEG Industry Forum
(MPEGIF) announced that it will expand its scope of activities.

 

MPEGIF is an independent and platform neutral not-for-profit organisation
facilitating and furthering the widespread adoption and deployment of MPEG
and related standards in next generation digital media services. 

 

It provides a forum to exchange information and views on technological,
economic and regulatory issues that are relevant to these services. It also
provides a powerful industry voice advocating the adoption of standards and
consolidating the direction of the industry in the time of transition from
analogue to digital television and media services. Its focus and
constituency is derived from cable, satellite, telecommunication and new
media service operators, channel owners, content providers, broadcasters,
equipment manufacturers, system integrators, software providers, as well as
industry advocacy groups, industry analysts, financial institutions and
academic institutes.

 

“Almost a decade ago, in May 2000, it was an important and necessary step
for the industry to establish our Forum creating a strong foundation for the
global success and fantastic performance of MPEG-4 AVC/H.264. Today, it is
of similar significance and a logical action for MPEGIF to carry on with its
successful activities and to embrace next generation media standards." said
Sebastian Moeritz, President of MPEGIF and CEO at dicas. “Capitalizing on
the unique experience and international recognition of MPEGIF and its member
companies, we will encourage truly interoperable, robust and competitive
systems for the creation, delivery and consumption of media content.”

 

"Clearly MPEG-4 AVC / H.264 has emerged as the undisputed successor to
MPEG-2", said David Price, Vice President of MPEGIF and Vice President at
Harmonic Inc. "Although that battle is won, the war against the lock of
proprietary technology is far from over. MPEGIF has a clear role in
advocating standards based solutions in an increasingly complex video
delivery ecosystem where IP transmission and time and place shifting becomes
increasingly common."

 

The key activities of MPEGIF are structured via three main working groups:

 

1. Technology & Engineering

2. Interoperability & Compliance

3. Marketing & Communication

 

The following topics are specific areas of focus for the MPEGIF throughout
2009 and 2010. New, additional work items will be added as and when
required.

 

•           MPEG-4/Scalable Video Coding (SVC)

•           3DTV

•           Addressable Advertising: extension and adoption of cable Labs
SCTE -104 for all multimedia

•           Simplifying competitive licensing

•           Quality of Experience / Quality of Service metrics

•           Royalty free DRM initiatives

•           IPTV ecosystem

•           Ultra HD (7680x4320)

•           MPEG/High-Performance Video Coding (HVC, H.265)

•           MPEG-7 / MPEG-21

 

16 MPEGIF member companies will be exhibiting at NAB 2009, taking place in
Las Vegas, NV between Monday, 20 April and Thursday, 23 April 2009 : Amino
Communications (C2054), Cisco (S214LMR), dicas (C1362), DivX/MainConcept
(SU14102) Envivio (SU2424), Fraunhofer IIS (SL6023), Harmonic Inc (SU7209),
Hitachi (C5018), Mitsubishi Electric (SL6510), Motorola (SU4417),
NagraVision (SU5017), NTT (SU11617, SU11723), Qualcomm (C2146, OE429),
Tandberg Television (SU5108), Tektronix (N2522), VBrick (SL4513)

 

The MPEG Industry Forum is also hosting a networking party at the
Harley-Davidson Café on Tuesday, April 21 from 8:00 p.m. – 12:00 a.m. This
networking event will be the perfect place to enjoy wonderful food and
drinks, meet the speakers from the MPEGIF Master Class and relax with
clients and colleagues.

 

The NAB 2009 MPEGIF Member Exhibitor Guide, as well as the invitation for
the MPEGIF Networking Party can be downloaded from:
http://www.mpegif.org/exhibitions/NAB2009/index.php 

 

The activities of MPEGIF at NAB2009 are sponsored by dicas, Harmonic and
Vsoft.

 

About NAB2009

The NAB Show™ is the world’s largest broadcast, audio & video event and your
most comprehensive resource for next-generation training and tools.  From
conception to consumption, the NAB Show has proudly served for more than 80
years as the incubator for excellence – helping to breathe life into content
everywhere. Join more than 100,000 content professionals from 163 countries
who attend every year to experience the technologies that drive the entire
eco-system of electronic media.  Exhibit at the NAB Show and reach key
buyers seeking solutions to create, manage or distribute content across
multiple platforms. 

 

#  #

 

Media Contact: Nicola Wissler, MPEG Industry Forum Coordinator,
+1.510.492.4028, nicola.wissler-8/[email protected], www.mpegif.org

 

MPEGIF is managed by Association Management Solutions: www.amsl.com
<http://www.amsl.com/> 

 

 

Nicola Wissler

Association Specialist

MPEG Industry Forum

48377 Fremont Blvd., Suite 117

Fremont,  CA 94538

Phone: 510-492-4028

Fax: 510-492-4001

Email:  <mailto:nicola.wissler-8/[email protected]> nicola.wissler-8/[email protected] 

 <http://www.mpegif.org> www.mpegif.org

_______________________________________________
News mailing list
News-wvgAS0I8NaWTm/[email protected]
http://lists.mpegif.org/mailman/listinfo/news

Note: Conduct on the mailing list is subject to the Antitrust guidelines found at http://www.mpegif.org/public/documents/vault/mp-out-30042-Antitrust.php