[MPEGIF News] MPEGIF Master Class "The New World of Digital Television" at IBC 2009

FOR IMMEDIATE RELEASE

 

 

MPEGIF Master Class "The New World of Digital Television" 

at IBC 2009

MPEGIF presenting 6 keynotes and 3 panel sessions on September 14th, 2009

 

Fremont, California, August 5 2009 - The MPEG Industry Forum (MPEGIF), the
largest advocacy group for standard's based digital television technologies
in the world is presenting the latest in the MPEGIF Master Class series
titled "The Future of Digital Television" at IBC 2009 on Monday, 14th
September, 2009 between 1:30 pm and 5.30pm in the RAI Convention Centre
(Room L) in Amsterdam. This unique conference will bring together industry
experts representing the most influential players in next generation video
entertainment, multimedia and standards-based video delivery.

 

This year's MPEGIF Master Class brings together senior executives and
experts in digital television with a track record of pioneering new advanced
technology and innovative service offerings with new business models. They
will share their experiences, both good and bad, and expertise with a focus
on technological progress and challenges, regulatory and commercial issues,
and opportunities in the overall ecosystem of Digital Television. Highlights
will include insights into the following

 

.           How digital media standards will evolve to guarantee
best-of-breed solutions from 3D television to unicast on demand content
delivered over the public internet

.           The success factors for hybrid services bringing broadcast and
unicast content together in a common platform

.           How the multi-screen service will evolve as content is
re-purposed and transformed for viewing on a wide variety of end user
devices

.           How the increase in unicast personalized video leads to a myriad
of business opportunities but does not necessarily lead to last mile
operators becoming "dumb pipes"

.           Aspects of next generation digital broadcast from mobile to
online video to HD and above as well as the challenges seen around the world
regarding the transition to digital TV.

 

"We are very proud to offer this fantastic line-up of international experts
for our MPEGIF Master Class at IBC2009, which underlines the importance and
uniqueness of this major event." said Sebastian Moeritz, President of MPEGIF
and CEO at dicas. "Despite the economic downturn, there are still many new
exciting technologies, products, services as well as experiences, ideas and
success stories to be told and shared, which is clear evidence that our
industry is alive and progressing."

 

This year's Master Class is expected to be more informative than ever with
operators with new unicast services now having real experiences to talk
about"' said David Price, Vice President of MPEGIF and Vice President at
Harmonic Inc. "However as countries move to digital transitions and as
viewing habits move to include delivery to the laptop and iPhone there are
still many questions around the world surrounding business models and
legalities"

 

KEYNOTE SPEAKERS:

*	Jeff McSchooler, VP of Engineering, EchoStar Broadcasting
Corporation
*	Kevin Baughan, Director of Technical Strategy, Virgin Media
*	Dieter Engel, Senior Vice President, Product Development Media
Services, Deutsche Telekom
*	Casey Harwood, Senior Vice President Turner Europe, Turner
Broadcasting
*	Bob Luff, EVP & Chief Engineering Officer, Nielsen
*	Stuart Collingwood, Vice President EMEA, Sling Media

 

 

PANELISTS:

*	Manuel Gutierrez, Chief Executive Officer and President, TDVision
Systems
*	Kevin Baughan, Director of Technical Strategy, Virgin Media
*	Jeff McSchooler, VP of Engineering, EchoStar Broadcasting
Corporation
*	Matthew Huntington, VP Product Marketing, Open TV
*	Robin Wilson, Vice President Business Development, NagraVision
*	Ross Biggam, Director General, Association of Commercial Television
in Europe
*	Mark Krivosheev, Chief Scientist, State Radio Research & Development
Institute (NIIR) Moscow
*	Kaliu Kukk, Deputy General Director, Join-Stock Company "Telecom",
Moscow
*	Alexander Umbitaliev, Director, Television Research Institute, St.
Petersburg
*	Professor Konstantin Glassman, Head of Video Systems Department at
St. Petersburg State   University of Film and Television

This MPEGIF Master Class will be chaired by:

*	Sebastian Moeritz, President, MPEGIF / CEO, dicas
*	David Price, Vice President, MPEGIF / Vice President, Harmonic

To view the complete agenda and speaker bios, please visit:
http://www.mpegif.org/exhibitions/IBC2009/agenda.php 

 

To register, please click here:
http://www.ibc.org/page.cfm/Link=132/t=m/goSection=5p
<http://www.nabshow.com/2009/education/mpegif.asp> 

 

About IBC

Established in 1967, IBC has evolved from its roots in terrestrial
broadcasting to become the leading event for professionals involved in the
creation, management and delivery of entertainment and news content
worldwide. The exhibition attracts over 1400 exhibitors including all the
major equipment suppliers. IBC draws over 49,000 attendees from more than
130 countries that visit each year to see the state-of-the-art. The
world-renowned IBC conference tackles all the hot creative, management and
technical issues.

 

About MPEGIF

 

The MPEG Industry Forum is an independent and platform neutral
not-for-profit organisation representing 25 international companies and
organizations from diverse industries with the goal to facilitate and
further the widespread adoption and deployment of MPEG and related standards
in next generation digital media services. It provides a forum to exchange
information and views on technological, economic and regulatory issues that
are relevant to these services. It also provides a powerful industry voice
advocating the adoption of standards and consolidating the direction of the
industry in the time of transition from analogue to digital television and
media services.

MPEGIF, with more than 2,500 people subscribed to its mailing lists, has
played a significant role in facilitating the widespread adoption and
deployment of MPEG-4 AVC/H.264, the Emmy-Award winning video compression
technology, as the industry's video compression standard powering next
generation television and most mainstream content delivery as well as
consumption applications including packaged media. MPEGIF offers
interoperability testing, a conformance program, marketing activities and is
present at international trade shows and conferences. 

 

#  #

 

Media Contact: Nicola Wissler, MPEG Industry Forum Coordinator,
+1.510.492.4028, nicola.wissler-8/[email protected]   

 

 

MPEGIF is managed by Association Management Solutions: www.amsl.com
<http://www.amsl.com/>  

 

Nicola Wissler

Association Specialist

MPEG Industry Forum

48377 Fremont Blvd., Suite 117

Fremont,  CA 94538

Phone: 510-492-4028

Fax: 510-492-4001

Email: nicola.wissler-8/[email protected] 

www.mpegif.org

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