[MPEGIF News] MPEGIF Master Class "TV X.0 Present and Future" at CES 2010

FOR IMMEDIATE RELEASE

 

 

MPEGIF Master Class "TV X.0 Present and Future"

at CES 2010

MPEGIF Informational Session on Next Generation TV on January 8th, 2010

 

Fremont, California, December 9, 2009 - The MPEG Industry Forum (MPEGIF),
the world's largest advocacy group for standard's based digital television
technologies is presenting the first ever MPEGIF Master Class to be held at
CES 2010. This Master Class titled "TV X.0 Present and Future" is the latest
in the long running MPEGIF Master Class series that has been a cornerstone
of the NAB and IBC conferences each year. The Master Class will be held on
Friday, January 8th, 2010 between 9:00 am and 12:30pm in the Las Vegas
Convention Centre (N260).  This unique conference session will bring
together industry experts representing the most influential leaders in next
generation video entertainment, multimedia and television.

 

The CES 2010 MPEGIF Master Class showcases senior executives and experts
with a track record of pioneering the adoption of new advanced technology
and innovative service offerings bringing to bare new business models. They
will share their experiences, challenges, and expertise with a focus on
technological progress, regulatory and commercial issues, and opportunities
in the overall ecosystem of Digital Television. Highlights will include
insights into the following

 

*        Internet TV: How will this support the cost of the delivery
infrastructure

*        From Mobile to Broadband to HD to 3DTV: What is Driving these New
possibilities?

*        TV Everywhere: Who is making money and how?

*        What's Next and Hot on the Technology Front?: What do Consumers
Want?

*        Addressable Advertising: Can we Ever Move Past the CPM model?

*        The Legal bits: Is it just Small Print or a Large Problem?

 

"Looking at the future of television and online video, it is absolutely
imperative to realize that while technologies are maturing, business models
applied today have not yet delivered the returns needed, expected and
required by our industry." said Sebastian Moeritz, President of MPEGIF and
CEO at dicas.  "It is time for all stakeholders to get together to address
and resolve regulatory aspects enabling content owners and service providers
alike to intelligently and diligently engage with the most important
commodities of the viewers - their interests, their time, their information.
The MPEGIF Master Class at CES will provide valuable insights and food for
thought on this important topic."

 

"The industry is preparing itself for the tsunami of change coming to the
way we all consume video entertainment. This CES Master Class is vital to
provide some clarity into what operators and programmers are thinking and to
the way technology is coalescing around a number of standards from ultra
high definition, 3D TV, to the way content is secured and in the many other
links in the video delivery chain," said David Price, Vice President of
MPEGIF and Vice President at Harmonic Inc. "In addition, as many parts of
the world move through digital transitions and as viewing habits change to
include delivery to the laptop and iPhone there are still many questions
around the world surrounding business models and rights issues."

 

KEYNOTE SPEAKERS:

*         Robert Zitter - Executive Vice President & CTO, HBO

*         Paul Whitehead - Executive Director, Video Planning, AT&T

*         Tim Wu - Professor, Columbia University

*         Christine Heckart - General Manager of Marketing and Business
Development, TV, Video & Music Business, Microsoft Corp.

 

 

PANELISTS:

*         Jim Kutzner - Chief Engineer, Public Broadcasting Service

*         Ajay Luthra - Senior Director, Motorola

*         Yuval Fisher - CTO, RGB Networks

*        Thierry Fautier - Senior Director, Convergence Solutions, Harmonic
Inc.

*         George Huang - Huawei

 

This MPEGIF Master Class will be chaired by:

*        Sebastian Moeritz, President, MPEGIF / CEO, dicas

*	David Price, Vice President, MPEGIF / Vice President, Harmonic

 

To view the complete agenda, please visit:
http://www.m4if.org/exhibitions/CES%202010/Index1.php 

 

To register, please click here:
http://www.cesweb.org/sessions/search/results.asp?categoryID=1876
<http://www.nabshow.com/2009/education/mpegif.asp> 

 

About CEA: 

The Consumer Electronics Association (CEA) is the preeminent trade
association promoting growth in the $172 billion U.S. consumer electronics
industry. More than 2,000 companies enjoy the benefits of CEA membership,
including legislative advocacy, market research, technical training and
education, industry promotion and the fostering of business and strategic
relationships. CEA also sponsors and manages the International CES. Where
Entertainment, Technology and Business Converge. All profits from CES are
reinvested into CEA's industry services. Find CEA online at www.CE.org
<https://securemail.ce.org/exchange/skidera/Inbox/Holiday%20Release.EML/Holi
day%20Study%202009%20Release.doc/C58EA28C-18C0-4a97-9AF2-036E93DDAFB3/www.CE
.org> .

 

About MPEGIF

The MPEG Industry Forum is an independent and platform neutral
not-for-profit organization representing more than 20 international
companies and organizations from diverse industries with the goal to
facilitate and further the widespread adoption and deployment of MPEG and
related standards in next generation digital media services. It provides a
forum to exchange information and views on technological, economic and
regulatory issues that are relevant to these services. It also provides a
powerful industry voice advocating the adoption of standards and
consolidating the direction of the industry in the time of transition from
analogue to digital television and media services.

With more than 2,500 people subscribed to its mailing lists, MPEGIF has
played a significant role in facilitating the widespread adoption and
deployment of MPEG-4 AVC/H.264, the Emmy-Award winning video compression
technology, as the industry's video compression standard powering next
generation television and most mainstream content delivery as well as
consumption applications including packaged media.

 

#  #

 

Media Contact: Nicola Wissler, MPEG Industry Forum Coordinator,
+1.510.492.4028, nicola.wissler-8/[email protected]   

 

 

MPEGIF is managed by Association Management Solutions: www.amsl.com
<http://www.amsl.com/>  

 

 

Nicola Wissler

Association Specialist

MPEG Industry Forum

48377 Fremont Blvd., Suite 117

Fremont,  CA 94538

Phone: 510-492-4028

Fax: 510-492-4001

Email:  <mailto:nicola.wissler-8/[email protected]> nicola.wissler-8/[email protected] 

 <http://www.mpegif.org> www.mpegif.org

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