[MPEGIF News] MPEGIF Launches "3D over MPEG" Campaign

FOR IMMEDIATE RELEASE

 

 

MPEGIF Launches "3D over MPEG" Campaign

 

Fremont, California, December 21, 2009 - The MPEG Industry Forum (MPEGIF),
the world's largest advocacy group for standard's based digital television
technologies, announced today the formation of the 3DTV Working Group and
launch of the "3D over MPEG" campaign.  The new working group and campaign
continue MPEGIF's successful work in furthering the widespread adoption and
deployment of MPEG-related standards including MPEG-4 AVC/H.264, the
Emmy-Award winning video compression technology.

 

"3DTV is of keen interest to everyone in the video creation and delivery
industries. The challenge we all face is that of sorting through the myriad
technical options.  Our common goal is to create a 3DTV ecosystem that
delivers great new experiences to consumers." says Dr. Sean McCarthy, chair
of the newly formed 3DTV Working Group and Fellow of the Technical Staff at
Motorola. "The 3DTV Working Group and the '3D over MPEG' campaign are
designed to provide focus and clear information to decision makers.  3DTV
can be distributed today using MPEG-related standards.  Existing broadband
and broadcast services and infrastructures are 3D-ready, and ongoing works
by standards bodies provide a compelling path for the future evolution of
3DTV."  

 

The 3DTV Working Group will provide a forum for free exchange of information
related to this emerging technology, an industry voice advocating the
adoption of standards and for consolidating the overall direction of the
3DTV industry.  Its focus and constituency will be derived from video
service providers, consumer electronics manufacturers, content owners,
equipment manufacturers, system integrators, software providers, as well as
industry advocacy groups, industry analysts, financial institutions and
academic institutes.

 

"3D video is showing distinct commercial promise in theatrical releases and
could thus transition to the advanced living room to follow High Definition
and Surround Sound. As a result there is a growing array of competing
technologies and work from various standards bodies", said David Price, Vice
President, MPEGIF and Vice President at Harmonic Inc. "It has therefore
become a major theme of the next MPEG Industry Forum Master Class being held
at CES 2010 in Las Vegas in January featuring leading executives from HBO,
AT&T, Microsoft and other industry luminaries". 

 

About MPEGIF

The MPEG Industry Forum is an independent and platform neutral
not-for-profit organization representing more than 20 international
companies and organizations from diverse industries with the goal to
facilitate and further the widespread adoption and deployment of MPEG and
related standards in next generation digital media services. It provides a
forum to exchange information and views on technological, economic and
regulatory issues that are relevant to these services. It also provides a
powerful industry voice advocating the adoption of standards and
consolidating the direction of the industry in the time of transition from
analogue to digital television and media services.

MPEGIF has played a significant role in facilitating the widespread adoption
and deployment of MPEG-4 AVC/H.264, the Emmy-Award winning video compression
technology, as the industry's video compression standard powering next
generation television and most mainstream content delivery as well as
consumption applications including packaged media.

 

#  #

 

Media Contact: Nicola Wissler, MPEG Industry Forum Coordinator,
+1.510.492.4028,  <mailto:nicola.wissler-8/[email protected]>
nicola.wissler-8/[email protected]   

 

 

MPEGIF is managed by Association Management Solutions: www.amsl.com
<http://www.amsl.com/>  

 

 

 

Nicola Wissler

Association Specialist

MPEG Industry Forum

48377 Fremont Blvd., Suite 117

Fremont,  CA 94538

Phone: 510-492-4028

Fax: 510-492-4001

Email: nicola.wissler-8/[email protected] 

www.mpegif.org

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