[MPEGIF News] MPEGIF Kicks off 3DTV Working Group at CES 2010

FOR IMMEDIATE RELEASE

 

 

MPEGIF Kicks off 3DTV Working Group at CES 2010

 

 

Fremont, California, January 5, 2010 - The MPEG Industry Forum (MPEGIF), the
world's largest advocacy group for standard's based digital television
technologies, announced today the date for the first inaugural meeting of
its recently launched 3DTV Working Group. This meeting will be held during
CES 2010 on Saturday, January 9 between 1pm and 2pm at the MGM Conference
Center, Las Vegas in Room 110. 

 

All interested industry participants are invited to attend as the meeting is
open to the press as well as both members and non-members of the MPEGIF. 

 

The 3DTV Working Group, with its founding members being Motorola, Harmonic,
dicas, NetLogic, MainConcept and TDVision, is following in the great
tradition of Working Groups created by MPEGIF over the years, and will take
on an unique, important position in the industry closing the gap between
content mastering, an area covered superbly by SMPTE, and content display,
which is perfectly represented by the CEA, as well as facilitating a
coordinated course of action both in respect of technology standardisation
and creation of adequate business models.

 

"I am extraordinarily pleased with the overwhelmingly positive response we
received after the launch of our 3D campaign, and I am more convinced than
ever that the industry will benefit tremendously from the 3DTV Working Group
led by my colleague Dr. Sean McCarthy", commented Prof. Dr. h. c. Sebastian
Moeritz, President of MPEGIF and CEO at dicas. "3DTV is a fantastic
technology representing an interesting challenge and distinctive opportunity
both on the technology as well as on the commercial front."

 

"Clarity in the set of technologies required to complete a comprehensive
delivery chain for 3D video is vital to its success," said David Price, Vice
President of MPEGIF and Vice President at Harmonic. "The investment in
everything from cameras, editing and production suites to encoders to CPE
demands global standardization to give business models a chance of success".

 

"3DTV is not just the 'hot topic of the day' -- it's the natural evolution
of digital media for the home.  As we are seeing in the cinema, modern 3D
creates a better and more immediate experience that was ever possible
before." says Dr. Sean McCarthy, chair of MPEGIF's 3DTV Working Group

and Fellow of the Technical Staff at Motorola. "Today, the technology and
ecosystem issues surrounding 3DTV distribution remind me of the challenges
the industry faced a few years ago with the emergence of new MPEG4/AVC
compression technologies. Yet, in other ways, 3DTV could become widespread
much more quickly because 3DTV distribution can leverage existing MPEG-based
headends, channels, and digital set top boxes."

 

 

MPEGIF would like to thank Motorola for providing and sponsoring the meeting
space for this event.

 

 

About MPEGIF

 

The MPEG Industry Forum is an independent and platform neutral
not-for-profit organization representing more than 20 international
companies and organizations from diverse industries with the goal to
facilitate and further the widespread adoption and deployment of MPEG and
related standards in next generation digital media services. It provides a
forum to exchange information and views on technological, economic and
regulatory issues that are relevant to these services. It also provides a
powerful industry voice advocating the adoption of standards and
consolidating the direction of the industry in the time of transition from
analogue to digital television and media services. MPEGIF has played a
significant role in facilitating the widespread adoption and deployment of
MPEG-4 AVC/H.264, the Emmy-Award winning video compression technology, as
the industry's video compression standard powering next generation
television and most mainstream content delivery as well as consumption
applications including packaged media.

 

# #

 

Media Contact: Nicola Wissler, MPEG Industry Forum Coordinator,
+1.510.492.4028,

nicola.wissler-8/[email protected] 

 

MPEGIF is managed by Association Management Solutions: www.amsl.com
<http://www.amsl.com/>  

 

 

Nicola Wissler

Association Specialist

MPEG Industry Forum

48377 Fremont Blvd., Suite 117

Fremont,  CA 94538

Phone: 510-492-4028

Fax: 510-492-4001

Email: nicola.wissler-8/[email protected] 

www.mpegif.org

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