[MPEGIF Discuss] Japan Broadcasters Adopt AVC/H.264 Video Coding for Mobile Digital ...
"Rob Koenen \(MPEGIF\)" <rob.koenen-8/[email protected]> Thu, 25 Mar 2004 15:00:49 +0100
| Newsgroups | gmane.comp.video.mpeg4.general |
|---|---|
| Organization | MPEGIF |
| Message-ID | <[email protected]> |
This is a multi-part message in MIME format. --===============8725341119984924== Content-Type: multipart/alternative; boundary="----=_NextPart_000_001B_01C41279.F6A9EA50" This is a multi-part message in MIME format. ------=_NextPart_000_001B_01C41279.F6A9EA50 Content-Type: text/plain; charset="us-ascii" Content-Transfer-Encoding: quoted-printable FYI.=20 This first announcement of AVC adoption in a broadcast market is good = news, and it signals a change in the licensing terms that MPEG LA is proposing = for such markets.=20 Best, Rob http://home.businesswire.com/portal/site/google/index.jsp?ndmViewId=3Dnew= s_vie w&newsId=3D20040323005974&newsLang=3Den March 23, 2004 11:00 PM US Eastern Timezone=20 Japan Broadcasters Adopt AVC/H.264 Video Coding for Mobile Digital Terrestrial Broadcasting; Accord Reached with MPEG LA on Patent = Licensing Terms=20 TOKYO--(BUSINESS WIRE)--March 23, 2004--In a joint press conference with MPEG LA today, Japan broadcasters NHK, TBS, NTV, TV Asahi, Fuji TV and = TV Tokyo announce their adoption of AVC/H.264 Video Coding for mobile = segment digital terrestrial broadcasting. A basic agreement is also announced between the broadcasters and MPEG LA on royalties and other terms of = license under essential patents owned by many parties to be offered as part of a joint license.=20 The patent licensing accord is the result of discussions over many = months to assure both the practicality and applicability of the license terms to Japanese broadcast conditions. Under the accord broadcasters will have = the option of paying a one-time fee of US $2,500 for each encoder using in transmitting the AVC/H.264 video. The one-time fees will be offered as = an alternative to annual fees. They will cover the use of AVC/H.264 video = for free cable and free satellite as well as free terrestrial broadcast television.=20 In addition, it is recognized that broadcasters in developing countries = have different circumstances that may require further considerations.=20 Statement from Japan Broadcasters=20 "Digital Terrestrial Broadcasting in Japan began in December 2003. = Through these Digital Terrestrial Broadcasts, there had been plans to implement broadcast services for mobile personal receivers unlike any seen before = in the world. Problems were encountered, however, with regard to patents = for the video coding technologies used for these services, and as a result = there was no firm schedule for when these services would be realized.=20 These patent issues have now been essentially resolved with regard to "AVC/H.264," the latest form of video coding technology. This resolution represents a major step forward in terms of achieving mobile broadcast services using AVC/H.264 as the coding technology. From this point on, = it will be necessary to undertake various tasks, including the = establishment of specifications for receiver terminals and ARIB standards, the = development of mobile personal receivers by manufacturers, and discussions with mobile communication operators, but we believe that it will be possible to = initiate mobile broadcast services in the first quarter of the year 2006. When = these services become a reality, any user will be able to enjoy the latest broadcasts easily, anytime, and anywhere. We consider this a truly groundbreaking event, both for broadcasters and for viewers.=20 This AVC/H.264 is an exceptional video coding technology that was = developed not only by the patent holders but through the efforts of many companies = and institutions throughout the world. We are pleased and honored to = announce that through recent discussions with MPEG LA, the requests of the broadcasters -- that is, the users -- were reflected in the royalty = terms, and that it will now be possible for this outstanding technology to be = used in the field of broadcasting ahead of any other field in the world.=20 We are confident that MPEG LA will take into consideration the differing environments faced by broadcasters throughout the world, including those = in developing countries, to ensure that broadcasters around the globe may = enjoy the benefits of this new AVC/H.264 technology. We would like to take = this opportunity to once again thank MPEG LA and the holders of the AVC/H.264 patent."=20 Statement from MPEG LA=20 "We thank the Japan broadcasters for their cooperation in reaching this historic accord. Through the miracle of digital technology, the = efficient use of limited bandwidth and high resolution once thought to be = physically incompatible now make it possible for broadcasters and their publics to reach their full potential. What we witness here today is the further acknowledgement of the interdependence between content and technology. = Both represent the height of human creative achievement, but one cannot exist without the other. Through the shared efforts of inventors and = manufacturers who make technology possible and broadcasters who use it to deliver innovative services that inform and entertain audiences worldwide, lies = the key to technological advancement. This represents a partnership in the truest sense of the word. By their visionary leadership and tireless = service delivering free television to all the public, broadcasters make it = possible for consumers to enjoy the fruits of this cooperation and experience the = age of high definition television today. We thank the patent holders who = agree to license their technology under these terms, and we salute the broadcasters for their public devotion."=20 NHK (Japan Broadcasting Corporation)=20 NHK is Japan's sole public broadcaster with 54 stations across Japan, financed by the audience fee. NHK currently serves domestic audiences = via five television (two terrestrial and three satellite channels) and three radio services which provide a diverse range of programs. NHK has been conducting research and development on Hi-Vision (HD) since 1964, and = now almost 80-90% of General TV is broadcast in HD. NHK also explores future broadcasting services, and has been conducting research on further = advanced technology.=20 TBS (TOKYO BROADCASTING SYSTEM, INC.)=20 TBS, Tokyo Broadcasting System Inc. started broadcasting in 1951. TBS = brings Drama, Variety, Music, Sports and News programs to 120 million Japanese people. With its 27 affiliated TV stations and 33 Radio stations, TBS programs are watched and listened nationwide. TBS group now have = satellite broadcast channel BS-i, C-TBS, and 24 hours news channel Newsbird. We = have started digital broadcasting since December 1 last year.=20 NTV (Nippon Television Network Corporation)=20 NTV, celebrating its 51st anniversary, is the oldest and largest = commercial broadcaster in Japan. Its high-definition television systems and state-of-the-art digital broadcasting facilities allow NTV to distribute = the latest information as we enter a new era of multimedia broadcasting.=20 TV Asahi Corporation=20 TV Asahi Corporation is one of the 5 major key commercial based = broadcasting companies, with affiliated broadcasting companies covering Japan. We = have an established reputation in news and culture programs. With our fully digitalized headquarters which is ready to correspond from data = broadcasting cellular phone to the internet content, we are vigorously looking = forward to provide content and establish new services in any digital format.=20 Fuji Television Network, Inc.=20 Over the last 45 years, Fuji Television, Japan's foremost commercial broadcaster, has been captivating audiences around the globe with its extraordinary programming and thrilling motion pictures. So when = terrestrial digital broadcasting began in December 2003, it became the common = mission of the 28 Fuji network stations to deliver the highest quality digital broadcasts to audiences around the country while continuing existing = analog services. Also going hand-in-hand with Fuji TV's commercial channels, = are its high definition satellite channel, and three standard definition satellite channels. In addition, Fuji TV also provides an array of = content to subscribers via mobile phones and the Internet.=20 TV TOKYO Corporation=20 TV TOKYO, one of the commercial-based broadcasters as key stations, = started its (analog) TV service in 1964, and also launched terrestrial digital broadcasting in 2003. TV TOKYO currently broadcasts, through the TXN = Network of six TV stations, to 32 million households in Japan, accounting for = 68% of the entire nation and covering Japan's major commercial centers -- = Tokyo, Yokohama, Osaka, Nagoya, Okayama, Takamatsu, Sapporo and Fukuoka. TV = TOKYO produces and broadcasts a broad variety of programs focused on Business News, Anime (Animation) and Infotainment (Information-Entertainment).=20 MPEG LA, LLC=20 MPEG LA successfully pioneered one-stop technology platform licensing = with a portfolio of essential patents for the international digital video compression standard known as MPEG-2. One-stop technology platform = licensing enables widespread technological implementation, interoperability and = use of fundamental broad-based technologies covered by many patents owned by = many patent holders. MPEG LA provides users with fair, reasonable, nondiscriminatory worldwide access to essential patents from multiple = patent holders in a single transaction as a non-exclusive alternative to = entering into separate license agreements with individual patent holders. MPEG LA = is not related to any standards agency and is not an affiliate of any = patent holder. In addition to MPEG-2, MPEG LA licenses portfolios of essential patents for the IEEE 1394 Standard, the DVB-T Standard, the MPEG-4 = Visual Standard and the MPEG-4 Systems Standard. MPEG LA also is facilitating a license for the AVC/H.264 Standard and for DRM Reference Model v 1.0. = For more information, please refer to http://www.mpegla.com, http://www.1394la.com and http://www.dvbla.com.=20 AVC/H.264 Video Coding=20 AVC/H.264 Video Coding refers to the MPEG-4 Part 10 AVC/H.264 Standard, = an advanced video encoding and decoding technology jointly developed = between the Moving Picture Experts Group (MPEG) of the International Standards Organization/International Electrotechnical Commission (ISO/IEC) and the Video Coding Experts Group (VCEG) of the International = Telecommunications Union (ITU).=20 1 segment service=20 Digital terrestrial broadcasting in Japan offers new services. In = addition to HDTV programs that can be watched on home TVs, it is expected to = enable viewers using mobile personal receivers to receive low-bit-rate images. These services will be offered simultaneously on the same broadcasting channel. Technically, the frequency bandwidth of one channel for digital terrestrial broadcasting is divided into thirteen segments. Twelve of = them will be used for home television viewers, and the remaining one to = provide images for portable terminal users. Because of this allocation, the = latter is sometimes called the "1-segment service." =20 Contacts =20 =20 =20 MPEG LA, LLC Lawrence Horn, 301-986-6660 Fax: 301-986-8575 E-mail: [email protected] or NHK Mutsuo Matsumoto, +81.3.5455.2445 Fax: +81.3.3469.8110 E-mail: [email protected]=20 =20 =20 =20 ------=_NextPart_000_001B_01C41279.F6A9EA50 Content-Type: text/html; charset="us-ascii" Content-Transfer-Encoding: quoted-printable <!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 3.2//EN"> <HTML> <HEAD> <META HTTP-EQUIV=3D"Content-Type" CONTENT=3D"text/html; = charset=3Dus-ascii"> <META NAME=3D"Generator" CONTENT=3D"MS Exchange Server version = 6.0.4630.0"> <TITLE>Japan Broadcasters Adopt AVC/H.264 Video Coding for Mobile = Digital ...</TITLE> </HEAD> <BODY> <!-- Converted from text/rtf format --> <P><FONT SIZE=3D2 FACE=3D"Courier New">FYI. </FONT> </P> <P><FONT SIZE=3D2 FACE=3D"Courier New">This first announcement of AVC = adoption in a broadcast market is good news, and it signals a change in = the licensing terms that MPEG LA is proposing for such markets. = </FONT></P> <P><FONT SIZE=3D2 FACE=3D"Courier New">Best,</FONT> <BR><FONT SIZE=3D2 FACE=3D"Courier New">Rob</FONT> </P> <P><A = HREF=3D"http://home.businesswire.com/portal/site/google/index.jsp?ndmView= Id=3Dnews_view&newsId=3D20040323005974&newsLang=3Den"><U><FONT = COLOR=3D"#0000FF" SIZE=3D2 FACE=3D"Courier = New">http://home.businesswire.com/portal/site/google/index.jsp?ndmViewId=3D= news_view&newsId=3D20040323005974&newsLang=3Den</FONT></U></A> </P> <P><FONT SIZE=3D2 FACE=3D"Courier New">March 23, 2004 11:00 PM US = Eastern Timezone </FONT> </P> <P><FONT SIZE=3D2 FACE=3D"Courier New">Japan Broadcasters Adopt = AVC/H.264 Video Coding for Mobile Digital</FONT> <BR><FONT SIZE=3D2 FACE=3D"Courier New">Terrestrial Broadcasting; Accord = Reached with MPEG LA on Patent Licensing</FONT> <BR><FONT SIZE=3D2 FACE=3D"Courier New">Terms </FONT> </P> <P><FONT SIZE=3D2 FACE=3D"Courier New">TOKYO--(BUSINESS WIRE)--March 23, = 2004--In a joint press conference with</FONT> <BR><FONT SIZE=3D2 FACE=3D"Courier New">MPEG LA today, Japan = broadcasters NHK, TBS, NTV, TV Asahi, Fuji TV and TV</FONT> <BR><FONT SIZE=3D2 FACE=3D"Courier New">Tokyo announce their adoption of = AVC/H.264 Video Coding for mobile segment</FONT> <BR><FONT SIZE=3D2 FACE=3D"Courier New">digital terrestrial = broadcasting. A basic agreement is also announced</FONT> <BR><FONT SIZE=3D2 FACE=3D"Courier New">between the broadcasters and = MPEG LA on royalties and other terms of license</FONT> <BR><FONT SIZE=3D2 FACE=3D"Courier New">under essential patents owned by = many parties to be offered as part of a</FONT> <BR><FONT SIZE=3D2 FACE=3D"Courier New">joint license. </FONT> </P> <BR> <P><FONT SIZE=3D2 FACE=3D"Courier New">The patent licensing accord is = the result of discussions over many months to</FONT> <BR><FONT SIZE=3D2 FACE=3D"Courier New">assure both the practicality and = applicability of the license terms to</FONT> <BR><FONT SIZE=3D2 FACE=3D"Courier New">Japanese broadcast conditions. = Under the accord broadcasters will have the</FONT> <BR><FONT SIZE=3D2 FACE=3D"Courier New">option of paying a one-time fee = of US $2,500 for each encoder using in</FONT> <BR><FONT SIZE=3D2 FACE=3D"Courier New">transmitting the AVC/H.264 = video. The one-time fees will be offered as an</FONT> <BR><FONT SIZE=3D2 FACE=3D"Courier New">alternative to annual fees. They = will cover the use of AVC/H.264 video for</FONT> <BR><FONT SIZE=3D2 FACE=3D"Courier New">free cable and free satellite as = well as free terrestrial broadcast</FONT> <BR><FONT SIZE=3D2 FACE=3D"Courier New">television. </FONT> </P> <P><FONT SIZE=3D2 FACE=3D"Courier New">In addition, it is recognized = that broadcasters in developing countries have</FONT> <BR><FONT SIZE=3D2 FACE=3D"Courier New">different circumstances that may = require further considerations. </FONT> </P> <P><FONT SIZE=3D2 FACE=3D"Courier New">Statement from Japan Broadcasters = </FONT> </P> <P><FONT SIZE=3D2 FACE=3D"Courier New">"Digital Terrestrial = Broadcasting in Japan began in December 2003. Through</FONT> <BR><FONT SIZE=3D2 FACE=3D"Courier New">these Digital Terrestrial = Broadcasts, there had been plans to implement</FONT> <BR><FONT SIZE=3D2 FACE=3D"Courier New">broadcast services for mobile = personal receivers unlike any seen before in</FONT> <BR><FONT SIZE=3D2 FACE=3D"Courier New">the world. Problems were = encountered, however, with regard to patents for</FONT> <BR><FONT SIZE=3D2 FACE=3D"Courier New">the video coding technologies = used for these services, and as a result there</FONT> <BR><FONT SIZE=3D2 FACE=3D"Courier New">was no firm schedule for when = these services would be realized. </FONT> </P> <P><FONT SIZE=3D2 FACE=3D"Courier New">These patent issues have now been = essentially resolved with regard to</FONT> <BR><FONT SIZE=3D2 FACE=3D"Courier New">"AVC/H.264," the = latest form of video coding technology. This resolution</FONT> <BR><FONT SIZE=3D2 FACE=3D"Courier New">represents a major step forward = in terms of achieving mobile broadcast</FONT> <BR><FONT SIZE=3D2 FACE=3D"Courier New">services using AVC/H.264 as the = coding technology. From this point on, it</FONT> <BR><FONT SIZE=3D2 FACE=3D"Courier New">will be necessary to undertake = various tasks, including the establishment of</FONT> <BR><FONT SIZE=3D2 FACE=3D"Courier New">specifications for receiver = terminals and ARIB standards, the development of</FONT> <BR><FONT SIZE=3D2 FACE=3D"Courier New">mobile personal receivers by = manufacturers, and discussions with mobile</FONT> <BR><FONT SIZE=3D2 FACE=3D"Courier New">communication operators, but we = believe that it will be possible to initiate</FONT> <BR><FONT SIZE=3D2 FACE=3D"Courier New">mobile broadcast services in the = first quarter of the year 2006. When these</FONT> <BR><FONT SIZE=3D2 FACE=3D"Courier New">services become a reality, any = user will be able to enjoy the latest</FONT> <BR><FONT SIZE=3D2 FACE=3D"Courier New">broadcasts easily, anytime, and = anywhere. We consider this a truly</FONT> <BR><FONT SIZE=3D2 FACE=3D"Courier New">groundbreaking event, both for = broadcasters and for viewers. </FONT> </P> <P><FONT SIZE=3D2 FACE=3D"Courier New">This AVC/H.264 is an exceptional = video coding technology that was developed</FONT> <BR><FONT SIZE=3D2 FACE=3D"Courier New">not only by the patent holders = but through the efforts of many companies and</FONT> <BR><FONT SIZE=3D2 FACE=3D"Courier New">institutions throughout the = world. We are pleased and honored to announce</FONT> <BR><FONT SIZE=3D2 FACE=3D"Courier New">that through recent discussions = with MPEG LA, the requests of the</FONT> <BR><FONT SIZE=3D2 FACE=3D"Courier New">broadcasters -- that is, the = users -- were reflected in the royalty terms,</FONT> <BR><FONT SIZE=3D2 FACE=3D"Courier New">and that it will now be possible = for this outstanding technology to be used</FONT> <BR><FONT SIZE=3D2 FACE=3D"Courier New">in the field of broadcasting = ahead of any other field in the world. </FONT> </P> <P><FONT SIZE=3D2 FACE=3D"Courier New">We are confident that MPEG LA = will take into consideration the differing</FONT> <BR><FONT SIZE=3D2 FACE=3D"Courier New">environments faced by = broadcasters throughout the world, including those in</FONT> <BR><FONT SIZE=3D2 FACE=3D"Courier New">developing countries, to ensure = that broadcasters around the globe may enjoy</FONT> <BR><FONT SIZE=3D2 FACE=3D"Courier New">the benefits of this new = AVC/H.264 technology. We would like to take this</FONT> <BR><FONT SIZE=3D2 FACE=3D"Courier New">opportunity to once again thank = MPEG LA and the holders of the AVC/H.264</FONT> <BR><FONT SIZE=3D2 FACE=3D"Courier New">patent." </FONT> </P> <P><FONT SIZE=3D2 FACE=3D"Courier New">Statement from MPEG LA </FONT> </P> <P><FONT SIZE=3D2 FACE=3D"Courier New">"We thank the Japan = broadcasters for their cooperation in reaching this</FONT> <BR><FONT SIZE=3D2 FACE=3D"Courier New">historic accord. Through the = miracle of digital technology, the efficient</FONT> <BR><FONT SIZE=3D2 FACE=3D"Courier New">use of limited bandwidth and = high resolution once thought to be physically</FONT> <BR><FONT SIZE=3D2 FACE=3D"Courier New">incompatible now make it = possible for broadcasters and their publics to</FONT> <BR><FONT SIZE=3D2 FACE=3D"Courier New">reach their full potential. What = we witness here today is the further</FONT> <BR><FONT SIZE=3D2 FACE=3D"Courier New">acknowledgement of the = interdependence between content and technology. Both</FONT> <BR><FONT SIZE=3D2 FACE=3D"Courier New">represent the height of human = creative achievement, but one cannot exist</FONT> <BR><FONT SIZE=3D2 FACE=3D"Courier New">without the other. Through the = shared efforts of inventors and manufacturers</FONT> <BR><FONT SIZE=3D2 FACE=3D"Courier New">who make technology possible and = broadcasters who use it to deliver</FONT> <BR><FONT SIZE=3D2 FACE=3D"Courier New">innovative services that inform = and entertain audiences worldwide, lies the</FONT> <BR><FONT SIZE=3D2 FACE=3D"Courier New">key to technological = advancement. This represents a partnership in the</FONT> <BR><FONT SIZE=3D2 FACE=3D"Courier New">truest sense of the word. By = their visionary leadership and tireless service</FONT> <BR><FONT SIZE=3D2 FACE=3D"Courier New">delivering free television to = all the public, broadcasters make it possible</FONT> <BR><FONT SIZE=3D2 FACE=3D"Courier New">for consumers to enjoy the = fruits of this cooperation and experience the age</FONT> <BR><FONT SIZE=3D2 FACE=3D"Courier New">of high definition television = today. We thank the patent holders who agree</FONT> <BR><FONT SIZE=3D2 FACE=3D"Courier New">to license their technology = under these terms, and we salute the</FONT> <BR><FONT SIZE=3D2 FACE=3D"Courier New">broadcasters for their public = devotion." </FONT> </P> <P><FONT SIZE=3D2 FACE=3D"Courier New">NHK (Japan Broadcasting = Corporation) </FONT> </P> <P><FONT SIZE=3D2 FACE=3D"Courier New">NHK is Japan's sole public = broadcaster with 54 stations across Japan,</FONT> <BR><FONT SIZE=3D2 FACE=3D"Courier New">financed by the audience fee. = NHK currently serves domestic audiences via</FONT> <BR><FONT SIZE=3D2 FACE=3D"Courier New">five television (two terrestrial = and three satellite channels) and three</FONT> <BR><FONT SIZE=3D2 FACE=3D"Courier New">radio services which provide a = diverse range of programs. NHK has been</FONT> <BR><FONT SIZE=3D2 FACE=3D"Courier New">conducting research and = development on Hi-Vision (HD) since 1964, and now</FONT> <BR><FONT SIZE=3D2 FACE=3D"Courier New">almost 80-90% of General TV is = broadcast in HD. NHK also explores future</FONT> <BR><FONT SIZE=3D2 FACE=3D"Courier New">broadcasting services, and has = been conducting research on further advanced</FONT> <BR><FONT SIZE=3D2 FACE=3D"Courier New">technology. </FONT> </P> <P><FONT SIZE=3D2 FACE=3D"Courier New">TBS (TOKYO BROADCASTING SYSTEM, = INC.) </FONT> </P> <P><FONT SIZE=3D2 FACE=3D"Courier New">TBS, Tokyo Broadcasting System = Inc. started broadcasting in 1951. TBS brings</FONT> <BR><FONT SIZE=3D2 FACE=3D"Courier New">Drama, Variety, Music, Sports = and News programs to 120 million Japanese</FONT> <BR><FONT SIZE=3D2 FACE=3D"Courier New">people. With its 27 affiliated = TV stations and 33 Radio stations, TBS</FONT> <BR><FONT SIZE=3D2 FACE=3D"Courier New">programs are watched and = listened nationwide. TBS group now have satellite</FONT> <BR><FONT SIZE=3D2 FACE=3D"Courier New">broadcast channel BS-i, C-TBS, = and 24 hours news channel Newsbird. We have</FONT> <BR><FONT SIZE=3D2 FACE=3D"Courier New">started digital broadcasting = since December 1 last year. </FONT> </P> <P><FONT SIZE=3D2 FACE=3D"Courier New">NTV (Nippon Television Network = Corporation) </FONT> </P> <P><FONT SIZE=3D2 FACE=3D"Courier New">NTV, celebrating its 51st = anniversary, is the oldest and largest commercial</FONT> <BR><FONT SIZE=3D2 FACE=3D"Courier New">broadcaster in Japan. Its = high-definition television systems and</FONT> <BR><FONT SIZE=3D2 FACE=3D"Courier New">state-of-the-art digital = broadcasting facilities allow NTV to distribute the</FONT> <BR><FONT SIZE=3D2 FACE=3D"Courier New">latest information as we enter a = new era of multimedia broadcasting. </FONT> </P> <P><FONT SIZE=3D2 FACE=3D"Courier New">TV Asahi Corporation </FONT> </P> <P><FONT SIZE=3D2 FACE=3D"Courier New">TV Asahi Corporation is one of = the 5 major key commercial based broadcasting</FONT> <BR><FONT SIZE=3D2 FACE=3D"Courier New">companies, with affiliated = broadcasting companies covering Japan. We have an</FONT> <BR><FONT SIZE=3D2 FACE=3D"Courier New">established reputation in news = and culture programs. With our fully</FONT> <BR><FONT SIZE=3D2 FACE=3D"Courier New">digitalized headquarters which = is ready to correspond from data broadcasting</FONT> <BR><FONT SIZE=3D2 FACE=3D"Courier New">cellular phone to the internet = content, we are vigorously looking forward to</FONT> <BR><FONT SIZE=3D2 FACE=3D"Courier New">provide content and establish = new services in any digital format. </FONT> </P> <P><FONT SIZE=3D2 FACE=3D"Courier New">Fuji Television Network, Inc. = </FONT> </P> <P><FONT SIZE=3D2 FACE=3D"Courier New">Over the last 45 years, Fuji = Television, Japan's foremost commercial</FONT> <BR><FONT SIZE=3D2 FACE=3D"Courier New">broadcaster, has been = captivating audiences around the globe with its</FONT> <BR><FONT SIZE=3D2 FACE=3D"Courier New">extraordinary programming and = thrilling motion pictures. So when terrestrial</FONT> <BR><FONT SIZE=3D2 FACE=3D"Courier New">digital broadcasting began in = December 2003, it became the common mission of</FONT> <BR><FONT SIZE=3D2 FACE=3D"Courier New">the 28 Fuji network stations to = deliver the highest quality digital</FONT> <BR><FONT SIZE=3D2 FACE=3D"Courier New">broadcasts to audiences around = the country while continuing existing analog</FONT> <BR><FONT SIZE=3D2 FACE=3D"Courier New">services. Also going = hand-in-hand with Fuji TV's commercial channels, are</FONT> <BR><FONT SIZE=3D2 FACE=3D"Courier New">its high definition satellite = channel, and three standard definition</FONT> <BR><FONT SIZE=3D2 FACE=3D"Courier New">satellite channels. In addition, = Fuji TV also provides an array of content</FONT> <BR><FONT SIZE=3D2 FACE=3D"Courier New">to subscribers via mobile phones = and the Internet. </FONT> </P> <P><FONT SIZE=3D2 FACE=3D"Courier New">TV TOKYO Corporation </FONT> </P> <P><FONT SIZE=3D2 FACE=3D"Courier New">TV TOKYO, one of the = commercial-based broadcasters as key stations, started</FONT> <BR><FONT SIZE=3D2 FACE=3D"Courier New">its (analog) TV service in 1964, = and also launched terrestrial digital</FONT> <BR><FONT SIZE=3D2 FACE=3D"Courier New">broadcasting in 2003. TV TOKYO = currently broadcasts, through the TXN Network</FONT> <BR><FONT SIZE=3D2 FACE=3D"Courier New">of six TV stations, to 32 = million households in Japan, accounting for 68% of</FONT> <BR><FONT SIZE=3D2 FACE=3D"Courier New">the entire nation and covering = Japan's major commercial centers -- Tokyo,</FONT> <BR><FONT SIZE=3D2 FACE=3D"Courier New">Yokohama, Osaka, Nagoya, = Okayama, Takamatsu, Sapporo and Fukuoka. TV TOKYO</FONT> <BR><FONT SIZE=3D2 FACE=3D"Courier New">produces and broadcasts a broad = variety of programs focused on Business</FONT> <BR><FONT SIZE=3D2 FACE=3D"Courier New">News, Anime (Animation) and = Infotainment (Information-Entertainment). </FONT> </P> <P><FONT SIZE=3D2 FACE=3D"Courier New">MPEG LA, LLC </FONT> </P> <P><FONT SIZE=3D2 FACE=3D"Courier New">MPEG LA successfully pioneered = one-stop technology platform licensing with a</FONT> <BR><FONT SIZE=3D2 FACE=3D"Courier New">portfolio of essential patents = for the international digital video</FONT> <BR><FONT SIZE=3D2 FACE=3D"Courier New">compression standard known as = MPEG-2. One-stop technology platform licensing</FONT> <BR><FONT SIZE=3D2 FACE=3D"Courier New">enables widespread technological = implementation, interoperability and use of</FONT> <BR><FONT SIZE=3D2 FACE=3D"Courier New">fundamental broad-based = technologies covered by many patents owned by many</FONT> <BR><FONT SIZE=3D2 FACE=3D"Courier New">patent holders. MPEG LA provides = users with fair, reasonable,</FONT> <BR><FONT SIZE=3D2 FACE=3D"Courier New">nondiscriminatory worldwide = access to essential patents from multiple patent</FONT> <BR><FONT SIZE=3D2 FACE=3D"Courier New">holders in a single transaction = as a non-exclusive alternative to entering</FONT> <BR><FONT SIZE=3D2 FACE=3D"Courier New">into separate license agreements = with individual patent holders. MPEG LA is</FONT> <BR><FONT SIZE=3D2 FACE=3D"Courier New">not related to any standards = agency and is not an affiliate of any patent</FONT> <BR><FONT SIZE=3D2 FACE=3D"Courier New">holder. In addition to MPEG-2, = MPEG LA licenses portfolios of essential</FONT> <BR><FONT SIZE=3D2 FACE=3D"Courier New">patents for the IEEE 1394 = Standard, the DVB-T Standard, the MPEG-4 Visual</FONT> <BR><FONT SIZE=3D2 FACE=3D"Courier New">Standard and the MPEG-4 Systems = Standard. MPEG LA also is facilitating a</FONT> <BR><FONT SIZE=3D2 FACE=3D"Courier New">license for the AVC/H.264 = Standard and for DRM Reference Model v 1.0. For</FONT> <BR><FONT SIZE=3D2 FACE=3D"Courier New">more information, please refer = to </FONT><A HREF=3D"http://www.mpegla.com"><U><FONT COLOR=3D"#0000FF" = SIZE=3D2 FACE=3D"Courier New">http://www.mpegla.com</FONT></U></A><FONT = SIZE=3D2 FACE=3D"Courier New">,</FONT> <BR><A HREF=3D"http://www.1394la.com"><U><FONT COLOR=3D"#0000FF" = SIZE=3D2 FACE=3D"Courier New">http://www.1394la.com</FONT></U></A><FONT = SIZE=3D2 FACE=3D"Courier New"> and </FONT><A = HREF=3D"http://www.dvbla.com"><U><FONT COLOR=3D"#0000FF" SIZE=3D2 = FACE=3D"Courier New">http://www.dvbla.com</FONT></U></A><FONT SIZE=3D2 = FACE=3D"Courier New">. </FONT> </P> <P><FONT SIZE=3D2 FACE=3D"Courier New">AVC/H.264 Video Coding </FONT> </P> <P><FONT SIZE=3D2 FACE=3D"Courier New">AVC/H.264 Video Coding refers to = the MPEG-4 Part 10 AVC/H.264 Standard, an</FONT> <BR><FONT SIZE=3D2 FACE=3D"Courier New">advanced video encoding and = decoding technology jointly developed between</FONT> <BR><FONT SIZE=3D2 FACE=3D"Courier New">the Moving Picture Experts Group = (MPEG) of the International Standards</FONT> <BR><FONT SIZE=3D2 FACE=3D"Courier New">Organization/International = Electrotechnical Commission (ISO/IEC) and the</FONT> <BR><FONT SIZE=3D2 FACE=3D"Courier New">Video Coding Experts Group = (VCEG) of the International Telecommunications</FONT> <BR><FONT SIZE=3D2 FACE=3D"Courier New">Union (ITU). </FONT> </P> <P><FONT SIZE=3D2 FACE=3D"Courier New">1 segment service </FONT> </P> <P><FONT SIZE=3D2 FACE=3D"Courier New">Digital terrestrial broadcasting = in Japan offers new services. In addition</FONT> <BR><FONT SIZE=3D2 FACE=3D"Courier New">to HDTV programs that can be = watched on home TVs, it is expected to enable</FONT> <BR><FONT SIZE=3D2 FACE=3D"Courier New">viewers using mobile personal = receivers to receive low-bit-rate images.</FONT> <BR><FONT SIZE=3D2 FACE=3D"Courier New">These services will be offered = simultaneously on the same broadcasting</FONT> <BR><FONT SIZE=3D2 FACE=3D"Courier New">channel. Technically, the = frequency bandwidth of one channel for digital</FONT> <BR><FONT SIZE=3D2 FACE=3D"Courier New">terrestrial broadcasting is = divided into thirteen segments. Twelve of them</FONT> <BR><FONT SIZE=3D2 FACE=3D"Courier New">will be used for home television = viewers, and the remaining one to provide</FONT> <BR><FONT SIZE=3D2 FACE=3D"Courier New">images for portable terminal = users. Because of this allocation, the latter</FONT> <BR><FONT SIZE=3D2 FACE=3D"Courier New">is sometimes called the = "1-segment service."</FONT> <BR><FONT SIZE=3D2 FACE=3D"Courier New"> </FONT> <BR><FONT SIZE=3D2 FACE=3D"Courier New">Contacts </FONT> <BR><FONT SIZE=3D2 FACE=3D"Courier New"> </FONT> <BR><FONT SIZE=3D2 FACE=3D"Courier New"> </FONT> <BR><FONT SIZE=3D2 FACE=3D"Courier New"> MPEG LA, LLC</FONT> <BR><FONT SIZE=3D2 FACE=3D"Courier New">Lawrence Horn, = 301-986-6660</FONT> <BR><FONT SIZE=3D2 FACE=3D"Courier New">Fax: 301-986-8575</FONT> <BR><FONT SIZE=3D2 FACE=3D"Courier New">E-mail: [email protected]</FONT> <BR><FONT SIZE=3D2 FACE=3D"Courier New">or</FONT> <BR><FONT SIZE=3D2 FACE=3D"Courier New">NHK</FONT> <BR><FONT SIZE=3D2 FACE=3D"Courier New">Mutsuo Matsumoto, = +81.3.5455.2445</FONT> <BR><FONT SIZE=3D2 FACE=3D"Courier New">Fax: +81.3.3469.8110</FONT> <BR><FONT SIZE=3D2 FACE=3D"Courier New">E-mail: [email protected] = </FONT> <BR><FONT SIZE=3D2 FACE=3D"Courier New"> </FONT> <BR><FONT SIZE=3D2 FACE=3D"Courier New"> </FONT> <BR><FONT SIZE=3D2 FACE=3D"Courier New"> </FONT> </P> <BR> </BODY> </HTML> ------=_NextPart_000_001B_01C41279.F6A9EA50-- --===============8725341119984924== Content-Type: text/plain; charset="us-ascii" MIME-Version: 1.0 Content-Transfer-Encoding: 7bit Content-Disposition: inline _______________________________________________ Discuss mailing list Discuss-wvgAS0I8NaWTm/[email protected] http://lists.mpegif.org/mailman/listinfo/discuss Note: Conduct on the mailing list is subject to the Antitrust guidelines found at http://www.mpegif.org/public/documents/vault/mp-out-30042-Antitrust.php --===============8725341119984924==--