Alertbox: Email Newsletters Pick Up Where Websites Leave Off

Jakob Nielsen's Alertbox for September 30 is now online at:
  http://www.useit.com/alertbox/20020930.html

Summary:
Users have highly emotional reactions to newsletters which feel much more
personal than websites. In usability testing, success rates were high for
subscribe and unsubscribe tasks, but users were frustrated by newsletters
that demanded too much of their time.


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Early Bird deadlines for Usability Week are coming up fast

TODAY is the last chance to save 10% on Usability Week in Boston.

Other early-bird deadlines:
  New York City:  THIS FRIDAY, October 4
  London: next Friday, October 11
  Silicon Valley has a later deadline (Nov. 9)

Full-day tutorials with the results of our latest user research:

  * Intranet Usability
    learn how employees actually used 14 different intranet designs

  * E-Mail Newsletters
    how people subscribe and (maybe) read; emotional impact of email
    
  * Flash
    findings from biggest study ever of how users interact with Flash;
    46 Flash apps tested with users in the U.S., Germany, and Japan;
    tests of users with disabilities using the new accessibility features

Three popular tutorials that were sold out at our last conference:

  * Usability Lifecycle: how to combine usability methods & estimate ROI
  * Accessibility: stop discriminating against users with disabilities
  * Information Architecture: 2 days with Lou Rosenfeld

Register for as many or as few days as you want. Full program:
  http://www.nngroup.com/events


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