Avoid Within-Page Links

[email protected] (Jakob Nielsen) Tue, 21 Feb 2006 07:00:00 -0800
Newsgroups gmane.comp.web.alertbox
Message-ID <SPARKLIST-7313542-4304174-2006.02.21-07.00.12--gcwa-alertbox#[email protected]>
Jakob Nielsen's Alertbox for February 21 is now online at:
  > http://www.useit.com/alertbox/within_page_links.html
	
Summary:
On the Web, users have a clear mental model for a hypertext link:
it should bring up a new page.
Within-page links violate this model and thus cause confusion.

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In 1995 I wrote a survey of research into navigating large information
spaces. It's amazing how many of these ideas are still not in common use
eleven years later.

  > http://www.useit.com/papers/navigating_large_information_spaces

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Readers outside the U.S. can count themselves lucky not to be subjected to
NBC's coverage of the Winter Olympics. But even NBC is tolerable when
watched on a digital video recorder: I set it to start recording every
evening at 8 and then I start watching at 9: this gives me an extra hour
to analyze eyetracking data and I can use the DVR to skip over commercials
and boring events. It's easily possible to watch 3 hours of NBC broadcast
in 2 hours of viewing.

The entire concept of watching a broadcast at the mercy of the producers'
desire to stretch out the good parts across as much time as possible is
getting to be obsolete. The experience from using the Web makes people
impatient and forms a desire to control your own experience: to get what
you want, when you want it. Non-clickable TV provides a sub-standard user
experience for events like the Olympics with multiple components, where
different people are interested in different things.