Show Prices for Common Scenarios

Jakob Nielsen's Alertbox for April 10 is now online at:
  > http://www.useit.com/alertbox/prices.html
	
Summary:
B2B sites often have overly complex pricing structures or can't show
prices at all. To help prospects with early research, list representative
cases and their prices.

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Usability Week 2006 conference

  > London, May 21-26
  > San Francisco, June 19-24
  > Sydney, July 16-21

In-depth training:
  > 3-day Intensive Camp: Usability in Practice
  > 3-day Immersion: Tog on Interaction Design

Specialized tutorials:
  > Eyetracking Web Usability
  > Fundamental Guidelines for Web Usability
  > B2B Websites
  > Presenting Company Information on Corporate Websites
  > Wish Lists and Gift-Giving in E-Commerce
  > Writing for the Web (two days)
  > E-Mail Newsletter Usability
  > Intranet Usability (two days)

More info and full program:
  > http://www.nngroup.com/events

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My old friend Martin Hardee has a great example of the ability of
bland headlines to spoil a good story and depress clickthrough rates:

  > http://blogs.sun.com/roller/page/MartinHardee/20060407

The featured homepage headline was "Small, Cool, Efficient" (in all caps,
no less) next to a huge photo of a snowball. Our eyetracking studies
definitely predict that somwing something like this on a corporate
homepage would get less than a quarter second in eyeball fixations.

Buried several links below the generic headline was content that's golden
according to our B2B user research: real photos of the real issues in
unpacking fancy new high-end equipment. The target audience would salivate
over this content, but they would never know that it's there from the
headline.

One more proof that those three little words (the headline, I mean) are
the highest-value and highest-risk design decisions you make in terms of
the business value of your website.