Persuasive Design - New Captology Book

[email protected] (Jakob Nielsen) Mon, 03 Mar 2003 01:40:00 -0800

Newsgroups	gmane.comp.web.alertbox
Message-ID	<SPARKLIST-7313542-2540336-2003.03.03-01.40.01--gcwa-alertbox#[email protected]>

Jakob Nielsen's Alertbox for March 3 is now online at:
   http://www.useit.com/alertbox/20030303.html

Summary:
Review of B.J. Fogg's new Persuasive Technology book, which provides
useful principles on how to think about creating persuasive design, but
rarely gives detailed design guidelines. The exception is a section on
enhancing website credibility.
	
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Usability Week 2003

   > New York City, March 17-21
   > London, March 24-28
   > San Francisco, May 12-16

London early bird deadline:
   TODAY is the last day to save 10% on the registration fee

Six new specialized tutorials with the latest research:
  > Press Room Design: PR Sections of Websites 
  > Investor Relations Website Usability 
  > Web Metrics: Measuring Website Successes 
  > Search Engine Visibility 
  > Application Design Bloopers 
  > Intranet Portals 

4 classic favorites return: 
  > User Testing 
  > The Usability Life Cycle 
  > E-Mail Newsletter Usability 
  > Intranet Usability 

More info and full program:	
   http://www.nngroup.com/events