Usability ROI Declining, But Still Strong
[email protected] (Jakob Nielsen) Tue, 22 Jan 2008 09:40:00 -0800
| Newsgroups | gmane.comp.web.alertbox |
|---|---|
| Message-ID | <SPARKLIST-7313542-8116615-2008.01.22-09.40.03--gcwa-alertbox#[email protected]> |
Jakob Nielsen's Alertbox for January 22 is now online at: > http://www.useit.com/alertbox/roi.html Summary: The average business metrics improvement after a usability redesign is now 83%. This is substantially less than 6 years ago, but ROI remains high because usability is still cheap relative to gains. ---------------------------------- Usability Week 2008 conference > New York, April 7-12 > London, May 19-24 > San Francisco, June 16-21 > Melbourne, July 21-26 In-depth training: > 3-day Intensive Camp: Usability in Practice > 3-day Immersion: Tog on Interaction Design Specialized full-day tutorials: > Fundamental Guidelines for Web Usability > Application Usability (two days) > Intranet Usability (two days) > Websites That Sell > E-Mail Newsletter Usability > Writing for the Web > B2B Full program: > http://www.nngroup.com/events ---------------------------------- APPLICATION DESIGN AWARD: CALL FOR ENTRIES It's time to direct some glory to the designers responsible for those substantial applications that do the heavy lifting of actually creating value for society as opposed to the attention lavished on the Facebook toy app of the day. The application design contest will award the 10 best functionality-driven user experiences of the year. Think you designed a good application UI? Submit it for the award! Submission rules: > http://www.nngroup.com/reports/applications/design Deadline: February 29 ---------------------------------- "GOOGLE GENERATION" STUDY CONFIRMS TEEN USABILITY FINDINGS The British Library has released a report on what they call "The Google Generation" (i.e., teenagers - ironically, snappy report titles are bad for SEO performance). Report (warning PDF file): > http://www.bl.uk/news/pdf/googlegen.pdf BL did log file analysis of the behavior of young users vs. grownups, and also did a longitudinal analysis of a variety of academic studies of information-seeking behaviors. Their main conclusion is that teenagers are not as skilled users of the Web as many people think. In particular, teens have poor online research skills and a limited "vocabulary" of features they understand and use. Broadly, these findings are identical to those of our own user research into how teenage users use websites. It's always nice when supplementary research confirms our findings, particularly when they use other methodologies that serve to triangulate the primary observational studies. The main difference is that we also provide actionable design guidelines for making your website suitable for young users. Summary of the usability research: > http://www.useit.com/alertbox/teens.html