Macintosh 25 Years

Jakob Nielsen's Alertbox for February 2 is now online at:
  > http://www.useit.com/alertbox/macintosh.html

Summary:
Although its individual features weren't new, the Mac offered
integration, the expectation of a GUI, and interface consistency.
Is the iPhone the Mac of mobile?
	
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Usability Week 2009 conference

  > Washington DC, April 5-10 
  > London, May 17-22 
  > San Francisco, June 22-27 
  > Sydney, July 27-August 1

In-depth training:
  > 3-day camp on Fast and Cheap Usability

Specialized topics:
  > 14 in-depth tutorials

Full program:
  > http://www.nngroup.com/events

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NEW NEWSLETTER SEMINAR

EMail newsletters are one of the two most cost-effective Internet
marketing techniques in the current economic climate (the other being
search engine marketing, of course). A lot of companies have finally
realized that non-search advertising has horrendously low ROI and are
redirecting resources to email.

For example, in MarketingSherpa's survey of B2B marketers' priorities for
2009, house email had the highest score for lead generation and the
third-lowest cost (SEO was slightly lower-ranked, but even cheaper):

  > https://www.marketingsherpa.com/barrier.html?ident=31008
    (access for subscribers only)	

User studies show that it's not enough to publish a newsletter. It also
needs to be designed right, and the subscription management features
definitely need better usability than what most sites offer.

To help you get the most of this low-cost medium in the current economy, I
have added a focused seminar on newsletter usability to our upcoming
conference:

  > http://www.nngroup.com/events/tutorials/newsletter.html

Because this is a late-coming expansion of the conference, I was only able
to add the seminar in Washington DC and San Francisco. Sorry, we couldn't
add capacity in London and Sydney.