Social Media Outsourcing Can Be Risky

[email protected] (Jakob Nielsen) Tue, 08 Sep 2009 08:30:00 -0700

Newsgroups	gmane.comp.web.alertbox
Message-ID	<SPARKLIST-7313542-15171506-2009.09.08-08.30.14--gcwa-alertbox#[email protected]>

Jakob Nielsen's Alertbox for September 8 is now online at:
  > http://www.useit.com/alertbox/social-mega-ia.html
		
Summary:
Hosting a company's content and services on 3rd-party social media sites
such as YouTube involves both tactical risks (lower usability) and
strategic risks (less user loyalty).
			
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