Can Hated Design Elements Be Made to Work?
[email protected] (Jakob Nielsen) Mon, 14 Mar 2011 07:10:00 -0800
| Newsgroups | gmane.comp.web.alertbox |
|---|---|
| Message-ID | <SPARKLIST-7313542-18953659-2011.03.14-07.10.03--gcwa-alertbox#[email protected]> |
Once users reject a design technique due to repeated bad experiences it's almost impossible to use it for good because people will avoid it every time. Jakob Nielsen's Alertbox for March 14: > http://www.useit.com/alertbox/hated-design.html ---------------------------------- Usability Week 2011 conference * London: April 3-8 * Washington, DC: April 18-22 * Minneapolis: May 9-13 * San Francisco: June 13-18 Full program: > http://www.nngroup.com/events DEADLINE: * This Friday, March 18 * save 10% on advance registration for WASHINGTON DC ---------------------------------- CASE STUDIES WANTED: MEASURABLE IMPACT OF DESIGN CHANGES Please share your improved usability examples, and get a free NN/g report: > http://www.nngroup.com/reports/roi/metrics.html DEADLINE: * Next Thursday, March 31 ---------------------------------- USABILITY WEEK TWITTER FEED Attendee reports from last week's conference, complete with comments on my lunch-eating habits: > http://twitter.com/#search?q=%23nnguw ---------------------------------- USER SKILLS HUGE RANGE We did a lot of user testing during our recent Asia-Pacific lecture tour. Websites, of course, but also a lot of mobile sites and apps, to update the two seminars on these topics with lessons from this region which has a very strong mobile tradition: > http://www.nngroup.com/events/tutorials/mobile.html (sites) > http://www.nngroup.com/events/tutorials/mobile_apps.html (apps) The detailed findings will be reported in these seminars. But one session was so striking that I'll mention it here: This was a Chinese user who was pretty savvy with her new iPhone and had plenty of apps. She was highly search reliant, as we've seen with most other mobile users recently. But this user got into trouble every time she encountered an input field that already contained some text. (Whether it was left over from her own prior use or supplied by a website in violation of the mobile design guideline to leave fields blank.) Every single time (probably about 20 times during the study session) the user laboriously backspaced over all the existing text. Never once did she use the "clear field" button that's luckily found in most mobile apps and sites these days. Of course, it's not really news to me that user skills vary and that many people don't know the various fancy shortcuts that are supposed to smooth their path through longwinded interactions. But I thought it was interesting to be reminded of this fact in a painful manner while observing this poor user struggle again and again. At least she know how to backspace: it just took forever.