How Long Do Users Stay on Web Pages?
[email protected] (Jakob Nielsen) Mon, 12 Sep 2011 08:50:00 -0700
| Newsgroups | gmane.comp.web.alertbox |
|---|---|
| Message-ID | <SPARKLIST-7313542-19388563-2011.09.12-08.50.02--gcwa-alertbox#[email protected]> |
Users often leave Web pages in 10-20 seconds, but pages with a clear value proposition can hold people's attention for much longer because visit-durations follow a negative Weibull distribution. Jakob Nielsen's Alertbox for September 12: > http://www.useit.com/alertbox/page-abandonment-time.html ---------------------------------- Usability Week 2011 conference * San Francisco: September 25-30 * Austin, TX: October 3-7 * London: November 13-18 * Las Vegas: December 4-9 Full program: > http://www.nngroup.com/events DEADLINE to save $200 on San Francisco advance registration: * Next Friday, September 23 > http://www.nngroup.com/events/san_francisco/agenda.html The San Francisco conference is the last chance until March 2012 to take our most intensive training course, the 3-Day Camp on Usability in Practice: > http://www.nngroup.com/events/tutorials/camp.html ---------------------------------- LAS VEGAS CONFERENCE ANNOUNCED Caesars Palace beckons in December when the weather in Vegas is nice. We have an extraordinarily rich program with 42 full-day training courses: > http://www.nngroup.com/events/las_vegas/agenda.html Don Norman's evening keynote, "The Future Is Here," is open to all attendees, no matter which seminars you're attending: > http://www.nngroup.com/events/main_event.html This is our biggest event ever in terms of the number of full-day seminars. New topics include: User Experience Basic Training > http://www.nngroup.com/events/tutorials/ux_basic_training.html SEO: Designing Your Site to be Found by Search Users > http://www.nngroup.com/events/tutorials/seo.html Social Media: A Strategic Plan for Social UX > http://www.nngroup.com/events/tutorials/social_strategy.html Improve the SharePoint User Experience: Optimizing Social and Collaboration Features for Your Company > http://www.nngroup.com/events/tutorials/sharepoint.html Micro Content Changes: How Small Text Changes Can Mean Big Wins > http://www.nngroup.com/events/tutorials/content_fixes.html Engineering for User Experience on iPhone, iPad, and iPod Touch > http://www.nngroup.com/events/tutorials/iphone_ipad_ux.html "UX Basic Training" came to be because many attendees do not have a formal education background in the field. That's only great: I want to expand beyond people with degrees because there's a need for many, many more professionals to know about user experience. Unfortunately people without formal education often collect a scattered set of impressions and have difficulty making sense of this when they don't have the conceptual framework. This new course is intended to remedy this situation. ---------------------------------- DESIGN COMPETITION: APPLICATION DESIGN SHOWCASE ** Call for Entries ** Think you have a great application, or a particularly compelling feature? Enter the Nielsen Norman Group's Application Design Showcase competition that will recognize the world's best applications. The winners will be announced in February 2012, and recognized in a published Nielsen Norman Group report and on our website. Winners will also be invited to attend a Nielsen Norman Group Application Usability seminar in Las Vegas (with registration fee waived). ** Who Should Enter ** Any well-designed application is eligible, from complex productivity applications to lightweight Web applets to programs intended for entertainment. We will consider apps designed for any platform including web-based, native desktop and mobile applications. While no application is perfect in every way, the winners will include some features or elements that exemplify innovative and usable design. The complexity of the problem space and the history of improvement will be considered when evaluating entries. ** How to Enter ** Please see: > http://www.nngroup.com/reports/applications/contest ** Deadline ** Wednesday, October 12, 2011 ---------------------------------- NAMES AROUND THE WORLD Good overview of the many different ways people are named around the world: > http://www.w3.org/International/questions/qa-personal-names This article has good guidelines for how to deal with the wide spectrum of international names in Web forms. For many years I have advocated using a single field for "Full Name" and let people type family name first or last, as appropriate for their culture. The article also recommends supplementing the full-name field with a field for "what should we call you?" If you do this, also show examples of how this info will be used. It's hard to decide how you'll like to be referred to without knowing the context. See also: International Sites: Minimum Requirements > http://www.useit.com/alertbox/20050808.html International Usability: Big Stuff the Same, Details Differ > http://www.useit.com/alertbox/international-sites.html