Alertbox: Computer Screens Getting Bigger

Jakob Nielsen <[email protected]> Mon, 7 May 2012 16:30:41 +0000
Newsgroups gmane.comp.web.alertbox
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Reasonably big monitors have finally become the most common class of
     desktop computer screen, dethroning the 1024x768 resolution that was
     long the target for web design.
       > http://www.useit.com/alertbox/screen_resolution.html

     Jakob Nielsen's Alertbox for May 7: Computer Screens Getting Bigger
     __________________________________________________________________

Usability Week 2012 conference

     * Washington, DC: May 14-18
     * Chicago: June 25-29
     * Toronto: July 23-27
     * Sydney: August 12-17

   Full event program describing all full-day training courses.
       > http://www.nngroup.com/events

   Deadline to save $200 on advance registration for Washington, DC:
   * This Friday, May 11
   >http://www.nngroup.com/events/washington_dc
    _________________________________________________________________

Cut, Cut, Cut the Words

   During the training course Writing for the Web 2: Presenting
   Compelling Content in Amsterdam last month, one of the examples being
   discussed was how to post announcements on Twitter.
    > http://www.nngroup.com/events/tutorials/content_2.html

   An attendee correctly pointed out that my Tweet about the conference
   registration deadline was too wordy. It=E2=80=99s harder to scan when I=
 say
   something like =E2=80=9CDeadline to save $200 on advance registration f=
or
   Usability Week=E2=80=9D is such-and-such a date. Better to just say =E2=
=80=9CDeadline
   to save $200 on Usability Week.=E2=80=9D The phrase =E2=80=9Cadvance re=
gistration=E2=80=9D is
   feature-oriented language, not benefits. (The benefit being clearly
   stated already in the form of the $200 savings.)

   As a result of this discussion, I decided to change my Tweets, as you
   will see if you check our Twitter feed on Thursday (@NNgroup).


   I kept the slightly more wordy notice in this newsletter (see above),
   in order not to be too abrupt. While email newsletters should be
   concise, they should be more informative than Twitter postings.
     > http://www.useit.com/alertbox/newsletters.html

   Read More:
       > http://www.useit.com/alertbox/twitter-iterations.html
       > http://www.nngroup.com/reports/streams
 Copyright =C2=A9 2012 Nielsen Norman Group, All rights
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                                                            <div><blockquote style="text-align: left; padding-bottom: 4px; line-height: 130%; background-color: #ffffdd; margin: 0px; padding-left: 4px; padding-right: 4px; color: #000000; padding-top: 4px">
	<p style="margin-top: 0px; margin-bottom: 2px">
		<a href="http://useit.us4.list-manage.com/track/click?u=538d934a891681a5d850bb4e5&id=e574d3103d&e=f405d0f72c" style="color: #505050; text-decoration: none"><span style="color: #505050">Summary:</span><br>
		Reasonably big monitors have finally become the most common class of desktop computer screen, dethroning the 1024&amp;times;768 resolution that was long the target for web design. </a></p>
	<p style="line-height: 140%; margin-top: 4px; margin-bottom: 0px; font-size: 120%">
		<a href="http://useit.us4.list-manage1.com/track/click?u=538d934a891681a5d850bb4e5&id=dfa6b0eee7&e=f405d0f72c" style="color: #505050; text-decoration: none">Jakob Nielsen&#39;s Alertbox for May 7: <span style="color: #0033aa; text-decoration: underline"><strong>Computer Screens Getting Bigger </strong></span></a></p>
</blockquote>
<hr>
<h3>
	Usability Week 2012 conference</h3>
<ul>
	<li>
		<a href="http://useit.us4.list-manage.com/track/click?u=538d934a891681a5d850bb4e5&id=418560a8d9&e=f405d0f72c">Washington, DC</a>: May 14-18</li>
	<li>
		<a href="http://useit.us4.list-manage.com/track/click?u=538d934a891681a5d850bb4e5&id=6b597e559d&e=f405d0f72c">Chicago</a>: June 25-29</li>
	<li>
		<a href="http://useit.us4.list-manage.com/track/click?u=538d934a891681a5d850bb4e5&id=19d9d82b81&e=f405d0f72c">Toronto</a>: July 23-27</li>
	<li>
		<a href="http://useit.us4.list-manage.com/track/click?u=538d934a891681a5d850bb4e5&id=f31556d3b5&e=f405d0f72c">Sydney</a>: August 12-17</li>
</ul>
<p>
	<a href="http://useit.us4.list-manage.com/track/click?u=538d934a891681a5d850bb4e5&id=e32de6876d&e=f405d0f72c">Full event program</a> describing all full-day training courses.</p>
<p>
	Deadline to save $200 on <a href="http://useit.us4.list-manage1.com/track/click?u=538d934a891681a5d850bb4e5&id=327ded425c&e=f405d0f72c">advance registration for Washington, DC</a>:<br>
	* <strong>This Friday</strong>, May 11</p>
<hr>
<h3>
	Cut, Cut, Cut the Words</h3>
<p>
	During the training course <a href="http://useit.us4.list-manage.com/track/click?u=538d934a891681a5d850bb4e5&id=6be8855630&e=f405d0f72c">Writing for the Web 2: Presenting Compelling Content</a> in Amsterdam last month, one of the examples being discussed was how to post announcements on Twitter.</p>
<p>
	An attendee correctly pointed out that my Tweet about the conference registration deadline was <strong>too wordy</strong>. It&rsquo;s harder to scan when I say something like &ldquo;<em>Deadline to save $200 on advance registration for Usability Week</em>&rdquo; is such-and-such a date. Better to just say &ldquo;<em>Deadline to save $200 on Usability Week</em>.&rdquo; The phrase &ldquo;advance registration&rdquo; is <strong>feature-oriented language, not benefits</strong>. (The benefit being clearly stated already in the form of the $200 savings.)</p>
<p>
	As a result of this discussion, I decided to change my Tweets, as you will see if you check our Twitter feed on Thursday (<a href="http://useit.us4.list-manage2.com/track/click?u=538d934a891681a5d850bb4e5&id=117a59be52&e=f405d0f72c">@NNgroup</a>).</p>
<p>
	I kept the slightly more wordy notice in this newsletter (see above), in order not to be too abrupt. While <a href="http://useit.us4.list-manage.com/track/click?u=538d934a891681a5d850bb4e5&id=a3f2db0992&e=f405d0f72c">email newsletters should be concise</a>, they should be more informative than Twitter postings.</p>
<p>
	<strong>Read More:</strong></p>
<ul>
	<li>
		<a href="http://useit.us4.list-manage1.com/track/click?u=538d934a891681a5d850bb4e5&id=8bb9d607a9&e=f405d0f72c">Iterative Design of Twitter Posting</a></li>
	<li>
		<a href="http://useit.us4.list-manage.com/track/click?u=538d934a891681a5d850bb4e5&id=4395f24220&e=f405d0f72c">Social Media Usability Guidelines</a> (210-page free report)</li>
</ul>
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