Alertbox: Mobile Email Newsletters
Jakob Nielsen <[email protected]> Mon, 22 Oct 2012 16:14:40 +0000
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Mobile use strengthens email marketing's benefits by offering ubiquitous n=
ewsletter access,
but it also introduces new usability limitations for template design.
Jakob Nielsen's Alertbox for October 22:
> http://www.useit.com/alertbox/mobile-email-newsletters.html
------------------------------------------------------------
** Usability Week 2012 conference
* New York City : Oct. 28 - Nov. 2
* Seattle : November 5-9
* Las Vegas: December 2-7
Full event program describing all full-day training courses:
> http://www.nngroup.com/events
Deadline to save $200 on New York advance registration:
* This Friday, October 26
Deadline to save $200 on Seattle advance registration :
* Next Friday, November 2
Deadline to save 10% on Las Vegas early-bird registration :
* Next Friday, November 2
------------------------------------------------------------
** Mobile Usability Book Now Shipping
My new book Mobile Usability is now officially published and we raffled a=
few
advance copies off during last week's London conference:
> http://www.useit.com/mobile-usability
As of yesterday, the book has been shipping from major online bookstores i=
n the
United States. In the rest of the world, it's probably going to be one or=
two more
weeks for copies to make it through the distribution channels. Avoiding th=
is delay
is one reason I usually prefer online publishing, but now that I have gott=
en my hands
on copies of the new book, I do have to admit that there is something nice=
about
physical books with high-quality color printing.
Reading is easier, integration between text and illustrations is better
(credit is due to the good book designer we had on the project),
and there is a much higher probability that people will actually finish
reading the entire work with a printed book.
=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=
=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=
=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D
Copyright =C2=A9 2012 Nielsen Norman Group, All rights reserved.
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Fremont, CA 94539-7498, USA
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<div style="text-align: left;"><a href="http://useit.us4.list-manage1.com/track/click?u=538d934a891681a5d850bb4e5&id=31545646c5&e=f405d0f72c" style="color: #336699;text-decoration: underline;font-weight: normal;"><img src="http://www.nngroup.com/images/nnglogo.gif" alt="" border="0" style="margin: 0;padding: 0;border: none;height: auto;line-height: 100%;outline: none;text-decoration: none;font-size: 14px;font-weight: bold;text-transform: capitalize;" width="90" height="50"></a></div>
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<div style="color: #101010;font-family: Verdana,Calibri,Helvetica,Arial,sans-serif;line-height: 120%;text-align: left;"><div style="text-align: left;color: #101010;font-family: Verdana,Calibri,Helvetica,Arial,sans-serif;line-height: 120%;">
<blockquote style="background-color: #ffffdd; color: #000000; line-height:130%; padding: 4px; margin: 0;">
<p style="margin-top: 0px; margin-bottom: 2px;">
<a href="http://useit.us4.list-manage1.com/track/click?u=538d934a891681a5d850bb4e5&id=5a98b2c4d6&e=f405d0f72c" style="text-decoration: none;color: rgb(80, 80, 80);font-weight: normal;"><span style="color: #505050;">Summary:</span></a><br>
<a href="http://useit.us4.list-manage1.com/track/click?u=538d934a891681a5d850bb4e5&id=9da5c89a02&e=f405d0f72c" style="text-decoration: none;color: #505050;font-weight: normal;">Mobile use strengthens email marketing's benefits by offering ubiquitous newsletter access, but it also introduces new usability limitations for template design.</a></p>
<p style="margin-top: 4px; margin-bottom: 0; font-size:120%; line-height:140%;">
<a href="http://useit.us4.list-manage.com/track/click?u=538d934a891681a5d850bb4e5&id=783114bf07&e=f405d0f72c" style="text-decoration: none;color: #505050;font-weight: normal;">Jakob Nielsen's Alertbox for October 22: </a><a href="http://useit.us4.list-manage.com/track/click?u=538d934a891681a5d850bb4e5&id=e8016f526b&e=f405d0f72c" style="text-decoration: none;color: #505050;font-weight: normal;"><span style="text-decoration: underline; color:#0033aa;"><strong>Mobile Email Newsletters</strong></span></a></p>
</blockquote>
<hr>
<h3 style="color: #202020;display: block;font-family: Verdana,Calibri,Helvetica,Arial,sans-serif;font-size: 120%;font-weight: bold;line-height: 100%;margin-bottom: 10px;text-align: left;">
Usability Week 2012 conference</h3>
<ul>
<li style="margin-top: 0px;margin-bottom: 0px;">
<a href="http://useit.us4.list-manage.com/track/click?u=538d934a891681a5d850bb4e5&id=49f7e13a77&e=f405d0f72c" style="color: #0033aa;font-weight: normal;text-decoration: underline;">New York City</a>: Oct. 28 - Nov. 2</li>
<li style="margin-top: 0px;margin-bottom: 0px;">
<a href="http://useit.us4.list-manage1.com/track/click?u=538d934a891681a5d850bb4e5&id=f344943aa9&e=f405d0f72c" style="color: #0033aa;font-weight: normal;text-decoration: underline;">Seattle</a>: November 5-9</li>
<li style="margin-top: 0px;margin-bottom: 0px;">
<a href="http://useit.us4.list-manage2.com/track/click?u=538d934a891681a5d850bb4e5&id=3a496351e7&e=f405d0f72c" style="color: #0033aa;font-weight: normal;text-decoration: underline;">Las Vegas</a>: December 2-7</li>
</ul>
<p>
<a href="http://useit.us4.list-manage.com/track/click?u=538d934a891681a5d850bb4e5&id=5f3b1f7e24&e=f405d0f72c" style="color: #0033aa;font-weight: normal;text-decoration: underline;">Full event program</a> describing all full-day training courses.</p>
<p>
Deadline to save $200 on <a href="http://useit.us4.list-manage1.com/track/click?u=538d934a891681a5d850bb4e5&id=f89893bdc4&e=f405d0f72c" style="color: #0033aa;font-weight: normal;text-decoration: underline;"><strong>New York</strong> advance registration</a>:<br>
* <strong>This Friday</strong>, October 26</p>
<p>
Deadline to save $200 on <a href="http://useit.us4.list-manage1.com/track/click?u=538d934a891681a5d850bb4e5&id=0843d89632&e=f405d0f72c" style="color: #0033aa;font-weight: normal;text-decoration: underline;"><strong>Seattle</strong> advance registration</a>:<br>
* <strong>Next Friday</strong>, November 2</p>
<p>
Deadline to save 10% on <a href="http://useit.us4.list-manage.com/track/click?u=538d934a891681a5d850bb4e5&id=14eca0d998&e=f405d0f72c" style="color: #0033aa;font-weight: normal;text-decoration: underline;"><strong>Las Vegas</strong> early-bird registration</a>:<br>
* <strong>Next Friday</strong>, November 2<br>
</p>
<hr>
<h3 style="color: #202020;display: block;font-family: Verdana,Calibri,Helvetica,Arial,sans-serif;font-size: 120%;font-weight: bold;line-height: 100%;margin-bottom: 10px;text-align: left;">
<cite>Mobile Usability</cite> Book Now Shipping</h3>
<p>
My new book <a href="http://useit.us4.list-manage1.com/track/click?u=538d934a891681a5d850bb4e5&id=8bf5dc75f6&e=f405d0f72c" style="color: #0033aa;font-weight: normal;text-decoration: underline;">Mobile Usability</a> is now officially published and we raffled a few advance copies off during last week's London conference.</p>
<p>
As of yesterday, the book has been shipping from major online bookstores in the United States. In the rest of the world, it's probably going to be one or two more weeks for copies to make it through the distribution channels. Avoiding this delay is one reason I usually prefer online publishing, but now that I have gotten my hands on copies of the new book, I do have to admit that there is something nice about physical books with high-quality color printing.</p>
<p>
Reading is easier, integration between text and illustrations is better (credit is due to the good book designer we had on the project), and there is a much higher probability that people will actually finish reading the entire work with a printed book.</p>
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