Alertbox: Intranet Users Stuck at Low Productivity

Jakob Nielsen <[email protected]> Mon, 3 Dec 2012 17:14:55 +0000
Newsgroups gmane.comp.web.alertbox
Message-ID <538d934a891681a5d850bb4e5f405d0f72c.20121203171422@mail117.us4.mcsv.net>
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Although intranet design is improving, it hasn't kept pace with increased=
 complexity in
enterprise requirements, so measured usability is down slightly.

Jakob Nielsen's Alertbox for December 3: Intranet Users Stuck at Low Produ=
ctivity

   > http://www.useit.com/alertbox/intranet-usability.html

------------------------------------------------------------

** Usability Week 2012 conference

   * Las Vegas: This week


** Usability Week 2013 conference

   * New York City: March 17-22, 2013
   * San Francisco: April 28-May 3, 2013
   * London: May 12-17, 2013
   * Toronto: June 3-7, 2013
   * Melbourne: July 2013

Full program for all cities will be posted later in December.

For more info, see
   > http://www.nngroup.com/training/

------------------------------------------------------------

** Luxury Brands with Bad Websites

Chris Lake says that it's ironic that the more fancy the product, the wors=
e the online experience:
  > http://econsultancy.com/us/blog/10810-17-luxury-brands-with-poor-web-u=
ser-experience

This reads like one of the articles I wrote in 1999, except that all the e=
xamples are from 2012
and from companies with lots of money to spend on design. Yes, it's ironic=
, but it's also sad.

------------------------------------------------------------

** Windows 8 Usability Research: Some Follow-Ups
------------------------------------------------------------

My previous newsletter reporting our findings from user testing of Windows=
 8 got a lot of attention.
   > http://www.useit.com/alertbox/windows-8.html

  * Computerworld did a follow-up interview with me.
   > http://www.computerworld.com/s/article/9233884/Windows_8_UI_strategic=
_mistake_argues_design_guru

  * There were amazingly many misconceptions in the various Tweets and blo=
g postings I saw.
The most common was that we did a "review" or a "focus group." Neither.
This was behavioral user testing, where we observed users - one at a time=
 - as they attempted
to use Windows 8 (some on a PC, some on a Surface tablet).

* Some commentators even claimed that I'm biased because I used to work at=
 Apple. False.
Two of my colleagues did work at Apple: Don Norman who was VP of advanced=
 technology
and Bruce Tognazzini who was Apple's first human interface evangelist.
In the interest of full disclosure, I got a job offer from Apple in 1990 b=
ut I didn't accept it and
so never worked there. I really don't think any of this should preclude me=
 from reporting on
user interface testing, whether we're testing Microsoft or Apple products.

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                                            =09<!-- // Begin Module: Stand=
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                                            =09<div style=3D"text-align: l=
eft;"><a href=3D"http://useit.us4.list-manage1.com/track/click?u=3D538d934=
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ze;" width=3D"90" height=3D"50"></a></div>
                                            =09<!-- // End Module: Standar=
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                                    <!-- // Begin Template Body \\ -->
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dyContent" style=3D"background-color: #FDFDFD;">

                                                <!-- // Begin Module: Stan=
dard Content \\ -->
                                                <table border=3D"0" cellpa=
dding=3D"10" cellspacing=3D"0" width=3D"100%">
                                                    <tr>
                                                        <td valign=3D"top"=
>
                                                            <div style=3D"=
color: #101010;font-family: Verdana,Calibri,Helvetica,Arial,sans-serif;lin=
e-height: 120%;text-align: left;"><div style=3D"text-align: left;color: #1=
01010;font-family: Verdana,Calibri,Helvetica,Arial,sans-serif;line-height:=
 120%;">
=09<blockquote style=3D"background-color: #ffffdd; color: #000000; line-he=
ight:130%; padding: 4px; margin: 0;">
=09=09<p style=3D"margin-top: 0px; margin-bottom: 2px;">
=09=09=09<a href=3D"http://useit.us4.list-manage.com/track/click?u=3D538d9=
34a891681a5d850bb4e5&id=3D16e79feb4d&e=3Df405d0f72c" style=3D"text-decora=
tion: none;color: #505050;font-weight: normal;"><span style=3D"color: #505=
050;">Summary:</span><br>
=09=09=09Although intranet design is improving, it hasn&#39;t kept pace wi=
th increased complexity in enterprise requirements, so measured usability=
 is down slightly. </a></p>
=09=09<p style=3D"margin-top: 4px; margin-bottom: 0; font-size:120%; line-=
height:140%;">
=09=09=09<a href=3D"http://useit.us4.list-manage.com/track/click?u=3D538d9=
34a891681a5d850bb4e5&id=3Ddb456ba6d5&e=3Df405d0f72c" style=3D"text-decora=
tion: none;color: #505050;font-weight: normal;">Jakob Nielsen&#39;s Alertb=
ox for December 3: <span style=3D"text-decoration: underline; color:#0033a=
a;"><strong>Intranet Users Stuck at Low Productivity</strong></span></a></=
p>
=09</blockquote>
=09<hr>
=09<h3 style=3D"color: #202020;display: block;font-family: Verdana,Calibri=
,Helvetica,Arial,sans-serif;font-size: 120%;font-weight: bold;line-height:=
 100%;margin-bottom: 10px;text-align: left;">
=09=09Usability Week 2012 conference</h3>
=09<ul>
=09=09<li style=3D"margin-top: 0px;margin-bottom: 0px;">
=09=09=09<a href=3D"http://useit.us4.list-manage.com/track/click?u=3D538d9=
34a891681a5d850bb4e5&id=3D628f47b734&e=3Df405d0f72c" style=3D"color: #003=
3aa;font-weight: normal;text-decoration: underline;">Las Vegas</a>: This w=
eek</li>
=09</ul>
=09<h3 style=3D"color: #202020;display: block;font-family: Verdana,Calibri=
,Helvetica,Arial,sans-serif;font-size: 120%;font-weight: bold;line-height:=
 100%;margin-bottom: 10px;text-align: left;">
=09=09Usability Week 2013 conference</h3>
=09<ul>
=09=09<li style=3D"margin-top: 0px;margin-bottom: 0px;">
=09=09=09<a href=3D"http://useit.us4.list-manage.com/track/click?u=3D538d9=
34a891681a5d850bb4e5&id=3D52724b2c31&e=3Df405d0f72c" style=3D"color: #003=
3aa;font-weight: normal;text-decoration: underline;">New York City</a>: Ma=
rch 17-22, 2013</li>
=09=09<li style=3D"margin-top: 0px;margin-bottom: 0px;">
=09=09=09<a href=3D"http://useit.us4.list-manage2.com/track/click?u=3D538d=
934a891681a5d850bb4e5&id=3D37204d256e&e=3Df405d0f72c" style=3D"color: #00=
33aa;font-weight: normal;text-decoration: underline;">San Francisco</a>: A=
pril 28-May 3, 2013</li>
=09=09<li style=3D"margin-top: 0px;margin-bottom: 0px;">
=09=09=09London: May 12-17, 2013</li>
=09=09<li style=3D"margin-top: 0px;margin-bottom: 0px;">
=09=09=09Toronto: June 3-7, 2013</li>
=09=09<li style=3D"margin-top: 0px;margin-bottom: 0px;">
=09=09=09Melbourne: July 2013</li>
=09</ul>
=09<p>
=09=09Full program for all cities will be posted later in December.</p>
=09<hr>
=09<h3 style=3D"color: #202020;display: block;font-family: Verdana,Calibri=
,Helvetica,Arial,sans-serif;font-size: 120%;font-weight: bold;line-height:=
 100%;margin-bottom: 10px;text-align: left;">
=09=09Luxury Brands with Bad Websites</h3>
=09<p>
=09=09Chris Lake says that it&#39;s ironic that the <a href=3D"http://usei=
t.us4.list-manage.com/track/click?u=3D538d934a891681a5d850bb4e5&id=3D96d15=
7a809&e=3Df405d0f72c" style=3D"color: #0033aa;font-weight: normal;text-de=
coration: underline;">more fancy the product, the worse the online experie=
nce</a>.</p>
=09<p>
=09=09This reads like one of the articles I wrote in 1999, except that all=
 the examples are from 2012 and from companies with lots of money to spend=
 on design. Yes, it&#39;s ironic, but it&#39;s also sad.</p>
=09<hr>
=09<h3 style=3D"color: #202020;display: block;font-family: Verdana,Calibri=
,Helvetica,Arial,sans-serif;font-size: 120%;font-weight: bold;line-height:=
 100%;margin-bottom: 10px;text-align: left;">
=09=09Windows 8 Usability Research: Some Follow-Ups</h3>
=09<p>
=09=09My previous newsletter reporting our findings from <a href=3D"http:/=
/useit.us4.list-manage.com/track/click?u=3D538d934a891681a5d850bb4e5&id=3D=
b1c42d378f&e=3Df405d0f72c" style=3D"color: #0033aa;font-weight: normal;te=
xt-decoration: underline;">user testing of Windows 8</a> got a lot of atte=
ntion.</p>
=09<ul>
=09=09<li style=3D"margin-top: 0px;margin-bottom: 0px;">
=09=09=09Computerworld did a <a href=3D"http://useit.us4.list-manage2.com/=
track/click?u=3D538d934a891681a5d850bb4e5&id=3D6225792c24&e=3Df405d0f72c"=
 style=3D"color: #0033aa;font-weight: normal;text-decoration: underline;">=
follow-up interview</a> with me.</li>
=09=09<li style=3D"margin-top: 0px;margin-bottom: 0px;">
=09=09=09There were amazingly many misconceptions in the various Tweets an=
d blog postings I saw. The most common was that we did a &quot;review&quot=
; or a &quot;focus group.&quot; Neither. This was behavioral user testing,=
 where we observed users &mdash; one at a time &mdash; as they attempted t=
o use Windows 8 (some on a PC, some on a Surface tablet).</li>
=09=09<li style=3D"margin-top: 0px;margin-bottom: 0px;">
=09=09=09Some commentators even claimed that I&#39;m biased because I used=
 to work at Apple. False. Two of my colleagues did work at Apple: <a href=
=3D"http://useit.us4.list-manage.com/track/click?u=3D538d934a891681a5d850b=
b4e5&id=3Df7a8ce5e39&e=3Df405d0f72c" style=3D"color: #0033aa;font-weight:=
 normal;text-decoration: underline;">Don Norman</a> who was VP of advanced=
 technology and <a href=3D"http://useit.us4.list-manage.com/track/click?u=
=3D538d934a891681a5d850bb4e5&id=3D7e4fa00278&e=3Df405d0f72c" style=3D"col=
or: #0033aa;font-weight: normal;text-decoration: underline;">Bruce Tognazz=
ini</a> who was Apple&#39;s first human interface evangelist. In the inter=
est of full disclosure, I got a job offer from Apple in 1990 but I didn&#3=
9;t accept it and so never worked there. I really don&#39;t think any of t=
his should preclude me from reporting on user interface testing, whether w=
e&#39;re testing Microsoft or Apple products.</li>
=09</ul>
</div>
</div>
=09=09=09=09=09=09</td>
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