Alertbox: Strength of User Research Evidence

Jakob Nielsen <[email protected]> Mon, 15 Apr 2013 16:24:03 +0000
Newsgroups gmane.comp.web.alertbox
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Usability findings derived from a broad base of diverse studies
have higher credibility than those based on many users
with a single stimulus.

Jakob Nielsen's Alertbox for April 15:
Strength of User Research Evidence
   > http://www.nngroup.com/articles/ux-evidence/

------------------------------------------------------------

** Usability Week 2013 conference

  * San Francisco: April 28-May 3
  * London: May 12-17 (includes 3-Day Camp)
  * Toronto: June 3-7
  * Washington, DC: July 15-19
  * Melbourne: August 5-9
  * New York City: August 25-30
  * Minneapolis : September 9-13

Full event program describing all full-day training courses:
   > http://www.nngroup.com/training

Deadline to save $200 on San Francisco registration: next Friday, April 26

------------------------------------------------------------

** UX Career Survey
   Inspire the next generation of usability professionals

We are looking for usability professionals who are interested in sharing s=
tories
about their career paths and experiences in the UX field.
The survey should take about 15-20 minutes to complete.

Your feedback is important and can benefit people already in the field
as well as people who may be interested in entering the profession
but need some preparation.

The survey allows you to participate anonymously.
We will make the report FREE for everyone.

The publication date for this free report has not been set.
It will be announced later this year here in the Alertbox newsletter and o=
n nngroup.com.

Who should participate?

Regardless of your job title, we would appreciate your participation if yo=
u do
(or work on) any of the following:
  * usability research
  * interaction design
  * information architecture

If you have knowledge in any of these areas and you now
manage or hire people for these positions, please also participate.

How to participate

Go to the survey: https://www.surveymonkey.com/s/nnguxpro

Deadline May 15, 2013

------------------------------------------------------------

** Mobile Sites or Apps for Employee Use: Call for Submission

Do you have a mobile site or app for internal use by employees?

We are looking for case studies for an upcoming research report about
mobile sites, mobile intranets, and mobile applications created for use
by employees, on smartphones or tablets. We will choose the best examples
and showcase them in our report.

Organizations with selected designs will receive the following benefit:

NN/g will waive the registration fee for a representative from your team
to attend a full-day seminar at any Usability Week location before Decembe=
r 15, 2013.

Your mobile enterprise application/website will be showcased in our report=
 that
will be read by tens of thousands of design professionals Information
about your organization and design project will be featured on nngroup.com
Copy of the Mobile Enterprise Showcase report:
You will receive a copy of the report that can be shared with
colleagues on your company intranet.

Who Should Enter

We=E2=80=99ll review any mobile application, intranet, or website intended
for use by employees, on smartphones or tablets.
They may be complex or simple, large or small; and
designed for any mobile platform or device

How to Enter

Full instructions: http://www.nngroup.com/mobile-enterprise-call-for-entri=
es/

Deadline tomorrow

=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=
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=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D
 Copyright =C2=A9 2013 Nielsen Norman Group, All rights reserved.
You're receiving this newsletter because you subscribed at http://www.nngr=
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                                                            <div style="color: #101010;font-family: Verdana,Calibri,Helvetica,Arial,sans-serif;line-height: 120%;text-align: left;"><div style="text-align: left;color: #101010;font-family: Verdana,Calibri,Helvetica,Arial,sans-serif;line-height: 120%;">
	<blockquote style="background-color: #ffffdd; color: #000000; line-height:130%; padding: 4px; margin: 0;">
		<p style="margin-top: 0px; margin-bottom: 2px;">
			<a href="http://nngroup.us4.list-manage2.com/track/click?u=538d934a891681a5d850bb4e5&id=b8fbcebeb9&e=f405d0f72c" style="text-decoration: none;color: #505050;font-weight: normal;"><span style="color: #505050;">Summary:</span><br>
			Usability findings derived from a broad base of diverse studies have higher credibility than those based on many users with a single stimulus.</a></p>
		<p style="margin-top: 4px; margin-bottom: 0; font-size:120%; line-height:140%;">
			<a href="http://nngroup.us4.list-manage1.com/track/click?u=538d934a891681a5d850bb4e5&id=76ea5085f4&e=f405d0f72c" style="text-decoration: none;color: #505050;font-weight: normal;">Jakob Nielsen&#39;s Alertbox for April 15: </a><a href="http://nngroup.us4.list-manage.com/track/click?u=538d934a891681a5d850bb4e5&id=9e8fcdfec6&e=f405d0f72c" style="text-decoration: none;color: #505050;font-weight: normal;"><span style="text-decoration: underline; color:#0033aa;"><strong>Strength of User Research Evidence</strong></span></a></p>
	</blockquote>
	<hr>
	<h3 style="color: #202020;display: block;font-family: Verdana,Calibri,Helvetica,Arial,sans-serif;font-size: 120%;font-weight: bold;line-height: 100%;margin-bottom: 10px;text-align: left;">
		Usability Week 2013 conference</h3>
	<ul>
		<li style="margin-top: 0px;margin-bottom: 0px;">
			<a href="http://nngroup.us4.list-manage.com/track/click?u=538d934a891681a5d850bb4e5&id=5302caa715&e=f405d0f72c" style="color: #0033aa;font-weight: normal;text-decoration: underline;">San Francisco</a>: April 28-May 3</li>
		<li style="margin-top: 0px;margin-bottom: 0px;">
			<a href="http://nngroup.us4.list-manage.com/track/click?u=538d934a891681a5d850bb4e5&id=b5aab0ad49&e=f405d0f72c" style="color: #0033aa;font-weight: normal;text-decoration: underline;">London</a>: May 12-17 (includes <a href="http://nngroup.us4.list-manage.com/track/click?u=538d934a891681a5d850bb4e5&id=326582b81a&e=f405d0f72c" style="color: #0033aa;font-weight: normal;text-decoration: underline;">3-Day Camp</a>)</li>
		<li style="margin-top: 0px;margin-bottom: 0px;">
			<a href="http://nngroup.us4.list-manage1.com/track/click?u=538d934a891681a5d850bb4e5&id=02fa1c59bb&e=f405d0f72c" style="color: #0033aa;font-weight: normal;text-decoration: underline;">Toronto</a>: June 3-7</li>
		<li style="margin-top: 0px;margin-bottom: 0px;">
			<a href="http://nngroup.us4.list-manage.com/track/click?u=538d934a891681a5d850bb4e5&id=fd8aac050b&e=f405d0f72c" target="_self" style="color: #0033aa;font-weight: normal;text-decoration: underline;">Washington, DC</a>: July 15-19</li>
		<li style="margin-top: 0px;margin-bottom: 0px;">
			<a href="http://nngroup.us4.list-manage.com/track/click?u=538d934a891681a5d850bb4e5&id=be12ff5cf9&e=f405d0f72c" style="color: #0033aa;font-weight: normal;text-decoration: underline;">Melbourne</a>: August 5-9</li>
		<li style="margin-top: 0px;margin-bottom: 0px;">
			<a href="http://nngroup.us4.list-manage1.com/track/click?u=538d934a891681a5d850bb4e5&id=20a590ce06&e=f405d0f72c" target="_self" style="color: #0033aa;font-weight: normal;text-decoration: underline;">New York City</a>: August 25-30</li>
		<li style="margin-top: 0px;margin-bottom: 0px;">
			<a href="http://nngroup.us4.list-manage1.com/track/click?u=538d934a891681a5d850bb4e5&id=449d6bc959&e=f405d0f72c" target="_self" style="color: #0033aa;font-weight: normal;text-decoration: underline;">Minneapolis</a>: September 9-13</li>
	</ul>
	<p>
		<a href="http://nngroup.us4.list-manage.com/track/click?u=538d934a891681a5d850bb4e5&id=600c16c0a2&e=f405d0f72c" style="color: #0033aa;font-weight: normal;text-decoration: underline;">Full event program</a> describing all full-day training courses.</p>
	<p>
		Deadline to <strong>save </strong><strong>$200</strong> on San Francisco registration: next Friday, <strong>April 26</strong></p>
	<hr>
	<h3 style="color: #202020;display: block;font-family: Verdana,Calibri,Helvetica,Arial,sans-serif;font-size: 120%;font-weight: bold;line-height: 100%;margin-bottom: 10px;text-align: left;">
		UX Career Survey<br>
		<span style="font-size:80%;">Inspire the next generation of usability professionals</span></h3>
	<p>
		We are looking for usability professionals who are interested in sharing stories about their career paths and experiences in the UX field. The survey should take about 15-20 minutes to complete.</p>
	<p>
		Your feedback is important and can benefit people already in the field as well as people who may be interested in entering the profession but need some preparation.</p>
	<p>
		The survey allows you to participate anonymously. We will make the report FREE for everyone.</p>
	<p>
		The publication date for this free report has not been set. It will be announced later this year here in the Alertbox newsletter and on nngroup.com.</p>
	<h4 style="color: #505050;display: block;font-family: Verdana,Calibri,Helvetica,Arial,sans-serif;font-size: 110%;font-weight: bold;line-height: 100%;margin-bottom: 10px;text-align: left;">
		Who should participate?</h4>
	<p>
		Regardless of your job title, we would appreciate your participation if you do (or work on) any of the following:</p>
	<ul>
		<li style="margin-top: 0px;margin-bottom: 0px;">
			usability research</li>
		<li style="margin-top: 0px;margin-bottom: 0px;">
			interaction design</li>
		<li style="margin-top: 0px;margin-bottom: 0px;">
			information architecture</li>
	</ul>
	<p>
		If you have knowledge in any of these areas and you now manage or hire people for these positions, please also participate.</p>
	<h4 style="color: #505050;display: block;font-family: Verdana,Calibri,Helvetica,Arial,sans-serif;font-size: 110%;font-weight: bold;line-height: 100%;margin-bottom: 10px;text-align: left;">
		How to participate</h4>
	<p>
		Go to the survey: <a href="http://nngroup.us4.list-manage.com/track/click?u=538d934a891681a5d850bb4e5&id=41cc694729&e=f405d0f72c" target="_self" style="color: #0033aa;font-weight: normal;text-decoration: underline;">https://www.surveymonkey.com/s/nnguxpro</a></p>
	<p>
		Deadline May 15, 2013</p>
	<h4 style="color: #505050;display: block;font-family: Verdana,Calibri,Helvetica,Arial,sans-serif;font-size: 110%;font-weight: bold;line-height: 100%;margin-bottom: 10px;text-align: left;">
		Questions</h4>
	<p>
		Susan Farrell, Senior User Experience Specialist, Nielsen Norman Group: [email protected]</p>
	<hr>
	<h3 style="color: #202020;display: block;font-family: Verdana,Calibri,Helvetica,Arial,sans-serif;font-size: 120%;font-weight: bold;line-height: 100%;margin-bottom: 10px;text-align: left;">
		Mobile Sites or Apps for Employee Use: Call for Submission</h3>
	<p>
		Do you have a mobile site or app for <em>internal use by employees?</em></p>
	<p>
		We are looking for case studies for an upcoming research report about mobile sites, mobile intranets, and mobile applications created for use by employees, on smartphones or tablets. We will choose the best examples and showcase them in our report. Organizations with selected designs will receive the following benefit:</p>
	<p>
		NN/g will waive the registration fee for a representative from your team to attend a full-day seminar at any <a href="http://nngroup.us4.list-manage2.com/track/click?u=538d934a891681a5d850bb4e5&id=dc987ee4af&e=f405d0f72c" target="_self" style="color: #0033aa;font-weight: normal;text-decoration: underline;">Usability Week location</a> before December 15, 2013.</p>
	<h4 style="color: #505050;display: block;font-family: Verdana,Calibri,Helvetica,Arial,sans-serif;font-size: 110%;font-weight: bold;line-height: 100%;margin-bottom: 10px;text-align: left;">
		Recognition</h4>
	<p>
		Your mobile enterprise application/website will be showcased in our report that will be read by tens of thousands of design professionals Information about your organization and design project will be featured on nngroup.com<br>
		Copy of the Mobile Enterprise Showcase report: You will receive a copy of the report that can be shared with colleagues on your company intranet.</p>
	<h4 style="color: #505050;display: block;font-family: Verdana,Calibri,Helvetica,Arial,sans-serif;font-size: 110%;font-weight: bold;line-height: 100%;margin-bottom: 10px;text-align: left;">
		Who Should Enter</h4>
	<p>
		We&rsquo;ll review any mobile application, intranet, or website intended for use by employees, on smartphones or tablets. They may be complex or simple, large or small; and designed for any mobile platform or device</p>
	<h4 style="color: #505050;display: block;font-family: Verdana,Calibri,Helvetica,Arial,sans-serif;font-size: 110%;font-weight: bold;line-height: 100%;margin-bottom: 10px;text-align: left;">
		How to Enter</h4>
	<p>
		Full instructions: <a href="http://nngroup.us4.list-manage.com/track/click?u=538d934a891681a5d850bb4e5&id=da3ec97a24&e=f405d0f72c" target="_self" style="color: #0033aa;font-weight: normal;text-decoration: underline;">http://www.nngroup.com/mobile-enterprise-call-for-entries/</a></p>
	<p>
		<strong>Deadline tomorrow</strong></p>
</div>
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