How Big is the Difference Between Websites?

[email protected] (Jakob Nielsen) Mon, 19 Jan 2004 09:00:00 -0800

Newsgroups	gmane.comp.web.alertbox
Message-ID	<SPARKLIST-7313542-2869451-2004.01.19-09.00.01--gcwa-alertbox#[email protected]>

Jakob Nielsen's Alertbox for January 19 is now online at:
   http://www.useit.com/alertbox/20040119.html

Summary:
The average difference in measured usability between competing websites is
68%. This is smaller than expected, but makes sense given the dynamics of
design within individual industries.

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