B2B: Help Your Fans Convince Their Bosses

[email protected] (Jakob Nielsen) Mon, 26 Apr 2004 09:10:00 -0700

Newsgroups	gmane.comp.web.alertbox
Message-ID	<SPARKLIST-7313542-2991205-2004.04.26-09.10.02--gcwa-alertbox#[email protected]>

Jakob Nielsen's Alertbox for April 26 is now online at:
   http://www.useit.com/alertbox/20040426.html

Summary:
B2B websites must support a more complex buying process than B2C sites.
Three key goals are to make a buyer's shortlist, offer a downloadable
advocacy kit, and build a reputation for great service.

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