Beyond the Buy Button in E-Commerce

[email protected] (Jakob Nielsen) Tue, 06 Jul 2004 08:00:00 -0700

Newsgroups	gmane.comp.web.alertbox
Message-ID	<SPARKLIST-7313542-3103639-2004.07.06-08.00.02--gcwa-alertbox#[email protected]>

Jakob Nielsen's Alertbox for July 6 is now online at:
   http://www.useit.com/alertbox/20040706.html

Summary:
The best way for ecommerce sites to increase subsequent orders is to
treat customers well after they place their initial order.

------------

User Experience 2004 conference

   > Las Vegas, October 3-8
   > Amsterdam, November 1-6

33 full-day tutorials, including many new topics:
   > how to perform an expert review
   > Web-based applications
   > XForms: the next generation of HTML forms
   > remote user testing

More info and full program:	
   http://www.nngroup.com/events