The Slow Tail: Time Lag Between Visiting and Buying

[email protected] (Jakob Nielsen) Tue, 06 Sep 2005 08:30:00 -0700

Newsgroups	gmane.comp.web.alertbox
Message-ID	<SPARKLIST-7313542-3889935-2005.09.06-08.30.02--gcwa-alertbox#[email protected]>

Jakob Nielsen's Alertbox for September 6 is now online at:
  > http://www.useit.com/alertbox/sales_cycle.html

Summary:
Users often convert to buyers long after their initial visit to a website.
A full 5% of orders occur more than four weeks after users click on search
engine ads.

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